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China, 05.12.2020

“新常态”下的品牌与营销:如何调整营销KPI与预算

2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。

为解决营销人员的困扰,GfKCampaign Asia合作开展了以《新常态下的品牌建设及市场营销》为主题的市场调查。我们采访了13个国家和地区的144个董事、副总裁与经理,以掌握疫情下真实的营销调整和预算变化。报告通过呈现“疫情如何影响企业的营销、企业营销KPI的变化、优化营销效果最有效的方法、重新确定营销效果和目标、如何制定未来的营销策略”几大调研结果,为您在新常态的市场环境中做出相应市场决策提供参考。

点击此处下载完整报告。

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