GfK's newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office.
What are really important for consumers purchasing Technical Consumer Goods (TCG) such as washing machines, dryers and refrigerators?
GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779).
GfK's Map of the Month for April depicts the six-digit postcode boundaries for a region of Colombia.
GfK has released the latest version of its geomarketing software RegioGraph.
GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.
GfK has released a new, comprehensively overhauled map edition for the Americas.
Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.
GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.
GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.