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    • 02/24/17
    • Health
    • Consumer Goods
    • Connected Consumer
    • Global
    • English

    Don’t call it a comeback: What health means to consumers today

    As we get busier and more distracted every day, key priorities like health often fall to the wayside.  But interestingly, health and fitness (defined as “making an effort to be in good physical and mental shape”) is a rising value globally; currently, it’s #12 on a list of 50 personal values tracked by GfK Consumer Life, up four ranks since 2011.  And nearly half (48%) of Americans believe that their eating habits, diet and overall health are better than their parents were at their age, a 6-point jump from 2012.

    After years of being back-burnered by the Great Recession, people finally feel ready to take a more active role in their own wellness.  But the return of health brings new questions: what does health mean to today’s consumer?

    Mind + body matters

    Most (69%) Americans agree that a key aspect of good health is “having a positive, optimistic state of mind and outlook on life” – #4 on a list of 12 possible health descriptors.  As new outlooks on health emerge, this is a critical one.  No longer are people consumed just with the number on their scale or the size of their jeans – they need to feel good, not just look good.  This outlook is more pronounced among those who are 60+, perhaps due to enhanced expectations for a longer, happier life.

    New nuances to fitness

    Almost six in ten (58%) Americans believe that “being physically fit” is included in their definition of “good health” – but it’s a bit more complex than that.  Other dimensions of physical fitness are actually ranked higher on this list, including the ability to do daily activities without obstacles (78%) and avoiding obesity (62%).  This heightened awareness of the impacts of fitness are evident in the top physical concerns Americans share about aging – gaining weight (34%) and loss of mobility (34%) are among the top five items on this list.

    With that in mind, it may come as no surprise that nearly two in three (65%) Americans exercise to keep fit weekly or more often; this habit is up six points since 2012.  And one in three (32%) admit that physical movement helps them treat health conditions they have.

    “Whole person” customization

    The marketplace for health and wellness solutions has expanded in recent years to include many more players.  Tech companies are competing with pharmaceutical leaders, and startups are often able to deliver solutions faster and more efficiently than more established brands.

    This is good news for the consumer.  Not only are there more products and services to choose from, the ability to personalize one’s wellness regimen has accelerated tremendously.  There’s a combination of solutions for everyone, whether it’s aging consumers who are focused on declining mobility and memory, younger individuals who care strongly about fitness, or the affluent audience drawn to more preventative health solutions.

    With wellness finally back on the front burner for consumers around the world and new spaces for a variety of companies to play a role, discussion of what “health” is will continue to grow – opening doors to new ideas on how to live healthfully.

    Rachel Bonsignore is a Senior Consultant for GfK Consumer Life.  She can be reached at rachel.bonsignore@gfk.com.

  • Strong finish to 2016 cements year of growth for Builders Merchants
    • 02/23/17
    • Consumer Goods
    • United Kingdom
    • English

    Strong finish to 2016 cements year of growth for Builders Merchants

    Another strong set of results for the final quarter of 2016 completes a further year of growth in sales of building materials through UK builders merchants.

  • GB Inflation Watch
    • 02/14/17
    • Fashion and Lifestyle
    • Financial Services
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • United Kingdom
    • English

    GB Inflation Watch

    Nearly three out of four GB consumers think prices have risen over the past year and they expect more rapid rises to come

  • Smartphone market up 6.6 percent year-on-year in 2016
    • 02/08/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Tech Trends
    • Global
    • English

    Smartphone market up 6.6 percent year-on-year in 2016

    Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.

  • Smartphone market continues to grow, up 6.6 percent year-on-year in 2016
    • 02/08/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Tech Trends
    • Australia
    • English

    Smartphone market continues to grow, up 6.6 percent year-on-year in 2016

    Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.

  • Smartphone market up 6.6 percent year-on-year in 2016
    • 02/08/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Tech Trends
    • United Kingdom
    • English

    Smartphone market up 6.6 percent year-on-year in 2016

    Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.

  • Only a slight decline for consumer electronics sales in 2016, Brexit fears notwithstanding
    • 01/31/17
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    Only a slight decline for consumer electronics sales in 2016, Brexit fears notwithstanding

    Although the referendum vote to leave the European Union caused anxiety about its effect on business (as indicated by the pessimism and caution registered in GfK’s post referendum consumer confidence survey) sales of electrical durables over the second half of 2016 appeared largely unaffected.

  • UK Consumer Confidence creeps up two points
    • 01/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    UK Consumer Confidence creeps up two points

    But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017?

    GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • Connected Consumer
    • Global
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • Australia
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • United Kingdom
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • How can you get closer to consumers during the innovation process?
    • 01/23/17
    • Consumer Goods
    • Market Opportunities and Innovation
    • Connected Consumer
    • MarketBuilder
    • Market Builder Voice
    • Global
    • English

    How can you get closer to consumers during the innovation process?

    Find out more in our 10 min webisode how to be closer to your customers in the innovation process thanks to voice.

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