South Korean’s approximately USD 195 million engine oil sector has been attracting more players as a considerable number of new brands have joined in to vie for a piece of that lucrative pie.
In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. The center stack or head unit where that LCD usually lives is an area of amazing innovation in cars at the moment. So just what do drivers think they’ll want from their in-car entertainment systems in the future? And how does that differ by market?
GfK's Map of the Month for January reveals the 2015 per capita purchasing power in Germany at the district level.
The ‘connected car’ is a hot topic in the auto and consumer electronics industries. But what is the ‘connected car’ in the minds of consumers? Ultimately, what should brands do to optimize future success?
Gen Y buyers are not yet very active in the new car market, but with their interest in all things tech, GfK believes their preferences are going to be critical for the future of the connected car industry.
GfK recently conducted a study in six key countries looking at which features of connected cars (such as entertainment, safety, and behavioral tracking) appeal most to certain age groups.