Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Insights

clear all filters
    • 07/07/15
    • Automotive
    • Connected car
    • Global
    • English

    Why Generation Y is in the driving seat for the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy and entertainment features become standard issue on most new cars. So how do the drivers of the future feel about the car of tomorrow? According to newly released data from our Connected Car study, based on a survey of 5,800 consumers across six markets, connected cars hold most appeal for Generation Y.

    Of all those surveyed in our study, Generation Y, those aged 16-34, are most enthusiastic about the prospect of the connected car. While the full range of connected car concepts appeals to Generation Y, the most desirable feature to this audience is a car that parks itself. 70% claim to have an interest in a car that can identify a parking space of the right size and undertake the parking maneuver automatically. Other features that appeal to this age group include in-car CCTV to record views from around the vehicle and notify police in case of an accident (64%), a windshield display showing maps and other navigational information (64%), an in-car Wi-Fi hot spot (63%) and in-car biometrics (63%).

  • What drivers want
    • 06/25/15
    • Automotive
    • Global
    • English

    What drivers want

    Understanding what features drivers want in their connected car

  • Drive me happy - how drivers feel behind the wheel and what affects their emotions in the driving seat
    • 06/16/15
    • Automotive
    • Global
    • English

    Drive me happy - how drivers feel behind the wheel and what affects their emotions in the driving seat

    Can the connected car meet drivers’ emotional needs and deliver the “feel good” factor? Find out what makes drivers happy.

  • What’s moving and shaking the Russian market for engine oils?
    • 06/01/15
    • Automotive
    • Global
    • English

    What’s moving and shaking the Russian market for engine oils?

    The Russian market for engine oils is undergoing a shift: After a good 2013, the market began to stagnate in 2014 and experienced a slow start in 2015.

  • The connected car – what grinds Russia’s gears
    • 05/20/15
    • Automotive
    • Global
    • English

    The connected car – what grinds Russia’s gears

    The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Russians feel about the car of the future?

  • The vehicle is no longer solely the province of the automotive manufacturer
    • 04/20/15
    • Automotive
    • Global
    • English

    The vehicle is no longer solely the province of the automotive manufacturer

    Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for.

    • 04/20/15
    • Automotive
    • Point of Sales Tracking
    • United States
    • English

    Gamauf to Consult with GfK in Launch of US Point-of-Sale Tire Panel

    At a time of fierce competition for retail tire sales in the US, a new GfK initiative promises to give tire sellers long-needed marketplace intelligence to help them grow profits.

  • Map of the month: Purchasing power in Germany, Austria and Switzerland 2015
    • 04/20/15
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power in Germany, Austria and Switzerland 2015

    GfK's Map of the Month for April shows the 2015 regional per-capita purchasing power in Germany, Austria and Switzerland.

  • Are the German and Austrian tire markets as similar as they seem?
    • 04/09/15
    • Automotive
    • Global
    • English

    Are the German and Austrian tire markets as similar as they seem?

    This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.

  • Map of the month: Households with children in Germany, 2014
    • 03/26/15
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Households with children in Germany, 2014

    GfK's Map of the Month for March shows the share of households with children among Germany's family types at the district level.

  • Do Germans spend a lot on outfitting and tuning their car? Well, it depends...
    • 03/18/15
    • Automotive
    • Geomarketing
    • Global
    • English

    Do Germans spend a lot on outfitting and tuning their car? Well, it depends...

    Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…

  • Trends in the Tire Market in the Middle East
    • 03/16/15
    • Automotive
    • Global
    • English

    Trends in the Tire Market in the Middle East

    Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.