The connected car will be a reality within a few years, as enhanced safety, economy and entertainment features become standard issue on most new cars. So how do the drivers of the future feel about the car of tomorrow? According to newly released data from our Connected Car study, based on a survey of 5,800 consumers across six markets, connected cars hold most appeal for Generation Y.
Of all those surveyed in our study, Generation Y, those aged 16-34, are most enthusiastic about the prospect of the connected car. While the full range of connected car concepts appeals to Generation Y, the most desirable feature to this audience is a car that parks itself. 70% claim to have an interest in a car that can identify a parking space of the right size and undertake the parking maneuver automatically. Other features that appeal to this age group include in-car CCTV to record views from around the vehicle and notify police in case of an accident (64%), a windshield display showing maps and other navigational information (64%), an in-car Wi-Fi hot spot (63%) and in-car biometrics (63%).
Understanding what features drivers want in their connected car
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The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Russians feel about the car of the future?
Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for.
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