Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price
    • 04/23/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price

    The latest data from GfK’s nationwide point-of-sale (POS) panel shows that the Light Truck category is leading a sluggish tire retail market in the US.

  • GfK shows 26% decline in US winter tire sales at retail stores
    • 02/07/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK shows 26% decline in US winter tire sales at retail stores

    Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

  • What are the future tools of market research and how they can help you?
    • 01/10/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • Infographic: Mobile payment worries grow
    • 12/11/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Mobile payment worries grow

    With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

  • Infographic: Tune in to omnichannel touchpoints
    • 12/05/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Tune in to omnichannel touchpoints

    Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?

  • Infographic: Embracing the world of mobile shopping
    • 11/28/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Embracing the world of mobile shopping

    Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.

  • FutureBuy 2017 - US Highlights
    • 11/27/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    FutureBuy 2017 - US Highlights

    GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."

  • Infographic: Omnichannel shopping rising rapidly for everyday items
    • 11/15/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Omnichannel shopping rising rapidly for everyday items

    GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.

  • Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught
    • 11/08/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught

    Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.

  • 40% of UK consumers see cars as merely a means of transport
    • 10/18/17
    • Automotive
    • Brand and Customer Experience
    • United Kingdom
    • English

    40% of UK consumers see cars as merely a means of transport

    Once upon a time, a car was the ultimate status symbol. But rather than being a sign of the ‘good life’, consumers today increasingly see cars as functional objects. In a recent survey, 40% of consumers told us that cars are merely a means of transport.

  • Driving Innovation - Take concept validation to the next level with voice analytics
    • 10/16/17
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Driving Innovation - Take concept validation to the next level with voice analytics

    Last step of the innovation journey – Listen to your consumers! Adding voice analytics to your concept testing will reveal the real emotions behind your new product.

  • Driving Innovation: Involve your customers to unlock new opportunities - Co-Creation
    • 10/02/17
    • Home Appliances
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: Involve your customers to unlock new opportunities - Co-Creation

    How can your brand move forward in the innovation process and develop the right ideas? It is essential to co-create with your customers to develop and explore concepts.

General