While the US tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets nationwide points to important opportunities in a few key segments of the marketplace.
GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.
In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
GfK has released a new, comprehensively overhauled map edition for the Americas.
Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.
Two leading research firms combine their expertise in consumer insights, media profiling, and trends
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.
During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.
GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.