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  • RegioGraph LocationAdvice: On-the-go business site analyses
    • 06/06/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Digital Maps
    • Digital Maps
    • Regional Market Data
    • Global
    • English

    RegioGraph LocationAdvice: On-the-go business site analyses

    GfK's newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office.

  • New digital maps available for Germany, Austria and Switzerland
    • 05/10/19
    • Fashion and Lifestyle
    • Financial Services
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    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
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    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
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    New digital maps available for Germany, Austria and Switzerland

    GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems. 

  • GfK releases 2019 purchasing power for Austria and Switzerland
    • 05/08/19
    • Fashion and Lifestyle
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    GfK releases 2019 purchasing power for Austria and Switzerland

    According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779). 

  • Map of the Month: Six-digit postcodes, Colombia 2019
    • 04/24/19
    • Fashion and Lifestyle
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    • Digital Maps
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    • Picture of the month
    • Global
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    Map of the Month: Six-digit postcodes, Colombia 2019

    GfK's Map of the Month for April depicts the six-digit postcode boundaries for a region of Colombia.

  • RegioGraph 2019 now available
    • 03/28/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • RegioGraph
    • Global
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    RegioGraph 2019 now available

    GfK has released the latest version of its geomarketing software RegioGraph. 

  • Map of the Month: Single-person households, Germany 2018
    • 02/27/19
    • Fashion and Lifestyle
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    • Picture of the month
    • Global
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    Map of the Month: Single-person households, Germany 2018

    GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.

  • New digital maps available for 54 countries in the Americas
    • 02/19/19
    • Fashion and Lifestyle
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    • Digital Maps
    • Digital Maps
    • Global
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    New digital maps available for 54 countries in the Americas

    GfK has released a new, comprehensively overhauled map edition for the Americas.

  • Regensburg remains top spot for single households in Germany
    • 02/13/19
    • Fashion and Lifestyle
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    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
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    • Picture of the month
    • Global
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    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • Map of the Month: GfK Purchasing Power density, Europe 2018
    • 12/20/18
    • Fashion and Lifestyle
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    • Picture of the month
    • Global
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    Map of the Month: GfK Purchasing Power density, Europe 2018

    GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

  • Map of the Month: GfK Purchasing Power, Europe 2018
    • 11/15/18
    • Fashion and Lifestyle
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    • Picture of the month
    • Global
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    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.

  • GfK releases updated maps for all of Europe
    • 10/29/18
    • Fashion and Lifestyle
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    • Digital Maps
    • Global
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    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.