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  • March 2018: Top 10 PC and Console software titles for the Greek Market
    • 05/17/18
    • Media and Entertainment
    • Greece
    • English

    March 2018: Top 10 PC and Console software titles for the Greek Market

    Download the latest month's Top 10 PC and Console software titles for Greece

  • Welch, Drankwalter take on expanded leadership roles at GfK MRI
    • 05/07/18
    • Media and Entertainment
    • Media Measurement
    • Smart Home
    • GfK-MRI
    • United States
    • English

    Welch, Drankwalter take on expanded leadership roles at GfK MRI

    GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).

  • ViewScape study: Linear broadcasting’s share of screen time shrinks in SA
    • 05/02/18
    • Media and Entertainment
    • South Africa
    • English

    ViewScape study: Linear broadcasting’s share of screen time shrinks in SA

    GfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits.

  • R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium
    • 04/10/18
    • Media and Entertainment
    • Brand and Customer Experience
    • Belgium
    • English

    R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium

    RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.

  • One-third of US consumers own two or more smart home devices
    • 03/20/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    One-third of US consumers own two or more smart home devices

    New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.

  • January 2018: Top 10 PC and Console software titles for the Greek Market
    • 03/16/18
    • Media and Entertainment
    • Greece
    • English

    January 2018: Top 10 PC and Console software titles for the Greek Market

    Download the latest month's Top 10 PC and Console software titles for Greece

  • Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions
    • 03/12/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions

    Originally presented at the 2018 Media Insights & Engagement conference, GfK's Karen Ramspacher shows how content creators can use GfK MRI's Content Drivers study – covering over 500 shows and 70 motivations for watching – to understand where their programming niche fits into the larger viewing "need-scape" of their targets’ lives.

  • December 2017: Top 10 PC and Console software titles for the Greek Market
    • 02/22/18
    • Media and Entertainment
    • Greece
    • English

    December 2017: Top 10 PC and Console software titles for the Greek Market

    Download the latest month's Top 10 PC and Console software titles for Greece

  • 2018 Major sporting event viewing intent
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

  • Disrupting sports broadcasting: Hidden opportunities for sports streamers
    • 02/01/18
    • Media and Entertainment
    • Trends and Forecasting
    • Global
    • English

    Disrupting sports broadcasting: Hidden opportunities for sports streamers

    Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live curling in the pre-dawn hours. Yet, as viewing habits change, more Americans will stream these events instead of watching them on a TV set. Younger generations are leading the streaming revolution; GfK MRI data shows that 70% of Millennials (+20 points from Americans overall) and 76% of Gen Now (+26 pts) used a streaming service like Netflix or Hulu in the last month. Streaming is essential to reach and engage younger sports fans, and Millennial sports fans in particular represent a tremendous opportunity for sports broadcasters and marketers. While 41% say they are willing to pay for sports content (+16 points from Americans overall and +12 points from sports fans overall), only eight percent currently pay for it.

    NBC is fully embracing streaming in February. There will be 11 hours of streaming content surrounding the Super Bowl, and for the first time the Olympic opening ceremony will be streamed live. NBC is not the only one going all in on streaming: this spring, ESPN Plus will go live, and in the fall, Turner Sports will place most of their UEFA Champions League soccer games on a new streaming service. Interestingly, teams are also shifting to streaming. In a groundbreaking partnership, MLS’s Los Angeles Football Club (LAFC) announced this week that YouTube TV will hold their local media rights. The move by LAFC and Turner Sports makes sense as soccer fans are more likely to use a streaming service than sports fans overall (57% vs 50%).

    While it’s clear that broadcasters are boosting the accessibility of streamed sports content to meet the needs of the market and capitalize on the sports rights they own, are they prepared to use engagement to keep fans coming back, and paying, for more? Research from GfK Consumer Life has identified a few ways to capture the opportunity that Millennial sports fans present.

    • Creating a conversation. Millennial sports fans value online communities, and 62% think that virtual interactions can be as good as in-person ones. So how can streaming outlets foster a community? E-sports platforms like Twitch are a great case study, as they allow online spectators to interact with each other and the players in real time. Perhaps TV networks can provide a way for fans to discuss the starting line-up and other key decisions in real time through their streaming services. 
    • Getting personal. Being able to customize the streaming experience will also help attract and keep Millennial sports fans, as 79% tend to prefer products that are tailored to their needs (+15 points from Americans overall). And personalization that integrates home technology and digital assistants would be even better, with Millennial sports fans being more likely to describe their home as a high tech zone (42%, +14 points from Americans overall) and 1 in 5 having a home assistant like Amazon Echo in their house. Perhaps in the future, Alexa can help tailor a viewing schedule for fans and I won’t have to go hunting to see what channel curling is on at 4 AM.

    The good news is that the engagement of Millennial sports fans can lead to advocacy. Sixty-two percent typically go out of their way to tell others about products and services they like, paving the way for future growth. While Millennials are a commonly decried as disruptors, they can truly lead the way to new revenue streams in the sports world and hopefully, a life-long relationship with teams and the content providers that connect them.

    Adam Swift is a Senior Analyst on the Consumer Life team at GfK. He can be reached at adam.swift@gfk.com.

  • GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences
    • 02/01/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences

    At next week’s Media Insights and Engagement conference, “TVideo” experts from GfK MRI and Viacom will share their latest findings on viewer needs and motivations.

  • Now Generation panel discussion
    • 01/24/18
    • Media and Entertainment
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    Now Generation panel discussion

    At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.

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