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  • Knowledge workers see voice-activated technology as most likely to ease their frustrations
    • 01/16/19
    • Home Appliances
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    Knowledge workers see voice-activated technology as most likely to ease their frustrations

    While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.

  • Half of all video viewing time is spent with others – MRI
    • 01/15/19
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Half of all video viewing time is spent with others – MRI

    The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.

  • The social side of TVideo viewing
    • 01/14/19
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    The social side of TVideo viewing

    Watching with others still defines a big part of the viewing experience.

  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • Map of the Month: GfK Purchasing Power density, Europe 2018
    • 12/20/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power density, Europe 2018

    GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

  • Profile of Smart Speaker owners
    • 12/18/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Profile of Smart Speaker owners

    Which speakers do consumers own -- and how do they use them?

  • In GfK hackathon competition, students will create business plan for AI smart speaker
    • 12/13/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United States
    • English

    In GfK hackathon competition, students will create business plan for AI smart speaker

    Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition

  • MRI, Equals 3 announce partnership to simplify data and AI onboarding for marketers
    • 12/10/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    MRI, Equals 3 announce partnership to simplify data and AI onboarding for marketers

    Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.

  • UK Consumer Confidence drops three points in November to -13
    • 11/29/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Consumer Goods
    • FMCG
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence drops three points in November to -13

    GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13.  All five measures used to calculate the Index decreased.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 

  • September 2018: Top 10 PC and Console software titles for the Greek Market
    • 11/26/18
    • Media and Entertainment
    • Greece
    • English

    September 2018: Top 10 PC and Console software titles for the Greek Market

    Download the latest month's Top 10 PC and Console software titles for Greece

  • Map of the Month: GfK Purchasing Power, Europe 2018
    • 11/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.

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