While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
Watching with others still defines a big part of the viewing experience.
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.
GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.
Which speakers do consumers own -- and how do they use them?
Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.
GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13. All five measures used to calculate the Index decreased.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
Download the latest month's Top 10 PC and Console software titles for Greece
GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.