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  • Map of the Month: Single-person households, Germany 2018
    • 02/27/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: Single-person households, Germany 2018

    GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.

  • Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019
    • 02/20/19
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019

    GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.

  • New digital maps available for 54 countries in the Americas
    • 02/19/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    New digital maps available for 54 countries in the Americas

    GfK has released a new, comprehensively overhauled map edition for the Americas.

  • Regensburg remains top spot for single households in Germany
    • 02/13/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Global
    • English

    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

  • GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends

  • UK Consumer Confidence stable, but still five points lower than this time last year
    • 01/31/19
    • Home Appliances
    • Financial Services
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence stable, but still five points lower than this time last year

    GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.

  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®
    • 01/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®

    New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop. 

  • Map of the Month: GfK Purchasing Power density, Europe 2018
    • 12/20/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power density, Europe 2018

    GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 

  • Mobile Shopping intensifies across APAC: GfK
    • 11/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Singapore
    • English

    Mobile Shopping intensifies across APAC: GfK

    Evolving technology has been transforming the global retail landscape and the way consumers are shopping in the past decade. GfK’s latest FutureBuy report reveals a continuing surge in online shopping across most of the tracked product categories, with 63 percent of consumers agreeing that their mobile device is becoming their most important shopping tool.



  • Map of the Month: GfK Purchasing Power, Europe 2018
    • 11/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.