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  • New digital maps available for Germany, Austria and Switzerland
    • 05/10/19
    • Fashion and Lifestyle
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    • Digital Maps
    • Global
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    New digital maps available for Germany, Austria and Switzerland

    GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems. 

  • GfK releases 2019 purchasing power for Austria and Switzerland
    • 05/08/19
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    GfK releases 2019 purchasing power for Austria and Switzerland

    According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779). 

  • Map of the Month: Six-digit postcodes, Colombia 2019
    • 04/24/19
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    Map of the Month: Six-digit postcodes, Colombia 2019

    GfK's Map of the Month for April depicts the six-digit postcode boundaries for a region of Colombia.

  • Map of the Month: GfK Retail Turnover, Germany 2019
    • 03/29/19
    • Financial Services
    • Retail
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    • Global
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    Map of the Month: GfK Retail Turnover, Germany 2019

    GfK's Map of the Month for March illustrates the forecasted 2019 regional distribution of brick-and-mortar retail turnover in Germany.

  • RegioGraph 2019 now available
    • 03/28/19
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    RegioGraph 2019 now available

    GfK has released the latest version of its geomarketing software RegioGraph. 

  • Map of the Month: Single-person households, Germany 2018
    • 02/27/19
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    Map of the Month: Single-person households, Germany 2018

    GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.

  • Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019
    • 02/20/19
    • Financial Services
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    Germany’s brick-and-mortar retail turnover to grow by €3.4 bil. in 2019

    GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.

  • New digital maps available for 54 countries in the Americas
    • 02/19/19
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    New digital maps available for 54 countries in the Americas

    GfK has released a new, comprehensively overhauled map edition for the Americas.

  • Regensburg remains top spot for single households in Germany
    • 02/13/19
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    Regensburg remains top spot for single households in Germany

    Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
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    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • Map of the Month: GfK Purchasing Power density, Europe 2018
    • 12/20/18
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    Map of the Month: GfK Purchasing Power density, Europe 2018

    GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

  • Map of the Month: GfK Purchasing Power, Europe 2018
    • 11/15/18
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    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.