Welcome to our Retail Reports of the fourth quarter of 2016! Are you looking for the latest trends in the non-food market?
We noticed an increase in non-food sales during the last quarter of 2016 of +2,0%, compared to the same period last year. When taking all quarters into account we measured a decline of 0,7% in 2016 for the non-food market. The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.
We noticed a decline of 4,3% in the last quarter of 2016, which resulted in a total decrease of 3,7% in value for the year 2016.
During the last quarter of 2016 the IT and Office Equipment market decreased in value by only -0,1%, the best quarter of the year 2016 for a total value of close to 545 Mio €.
No double digit growth numbers for the final quarter of 2016. Nevertheless we noted a growth of 1,6% in Q4 and an excellent growth of 10,1% for total 2016 in the Telecom market.
Conclusions for the last quarter of 2016 are in line with previous quarters giving way to a full year review. Once again the white goods market advances, although slower than during 2015.
The last quarter of 2016 showed again a –very- positive growth for Small Domestic Appliances. Only a few categories showed a decline, mainly within the Personal Care segment.
With a 7,6% decline in the fourth quarter of 2016, there’s no denying physical media sales keep struggling in the digital age.
The Belgian book market is still in decline, but gradually slowing down following a decline of -1,3% in the third and a growth of 0,9% in the fourth quarter.
The last quarter of the year finally shows some positive results for the Belgian Fashion market: three months of growth, leading to a nice +3,7% value growth. This means a turnover increase of almost 29 million € in our Leaderpanel. After nine consecutive months of declining sales, this is definitely an important change in trend!
At the end of the year, we are registering a turnover growth of approximately 2% for the DIY Superstores. Although 2016 has known a troublesome start, the consecutive growth figures from July all the way to December have led to this positive result.
GfK’s sales tracking of four key European retail optics markets (Italy, France, Spain and Germany), shows a turnover of €17.6 billion for total year 2016. This is a sales value growth of 0.9 percent compared to the previous year. GfK released the findings at the international MIDO 2017 trade fair in Milan.