At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.
Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.
Global smartphone demand fell two percent to 347 million units in the first quarter of 2018 (1Q18).
The latest data from GfK’s nationwide point-of-sale (POS) panel shows that the Light Truck category is leading a sluggish tire retail market in the US.
During the final quarter of the year, full year results did not manage to go in the black. On the contrary, the non-food sales saw a decline of -2.8% in Q4, compared to the same period last year. This affects the results for the whole of the year, shrinking the value ever so slightly by 0.4%, compared to 2016.
Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.
During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.
The Telecom Business ends the year on a barely positive note with a value growth of 1.66% and in volume nearly a break-even (-0.41%).
With the full year analysis, come the Q4 results. Let’s look back. During the last quarter, sales volumes traditionally shrink month by month. This has everything to do with the typical end-of-year shopping for gifts. After all, who wants a cooker hood for Christmas? Moreover, anticipation grows when approaching the biggest sales period of the year: January Sales. However, at the end of November, we saw a peak in sales. The Black Friday phenomenon is starting to make inroads in the white goods market.
Driven by surging gaming revenues, home entertainment spending (including music streaming and downloading), rose 2.7% in the last quarter of 2017.
Small Domestic Appliances posted a volume decline of -2% in the 4th quarter of 2017. With a current value growth of +4% to about €14m at the end of 2017, Shavers was the best performing category in Small Domestic Appliances.