Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • 2020 foresight and strategic guidance for retail innovation
    • 06/24/16
    • Retail
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    2020 foresight and strategic guidance for retail innovation

    We helped a large specialty chain store revitalize its strategy, consumer target and brand positioning to become more competitive in a fast-changing market.

  • 2020 foresight and strategic guidance for retail innovation
    • 06/24/16
    • Retail
    • Market Opportunities and Innovation
    • United States
    • English

    2020 foresight and strategic guidance for retail innovation

    We helped a large specialty chain store revitalize its strategy, consumer target and brand positioning to become more competitive in a fast-changing market.

  • Addressing emerging customer needs in the cosmetics market
    • 06/24/16
    • Consumer Goods
    • Market Opportunities and Innovation
    • Global
    • English

    Addressing emerging customer needs in the cosmetics market

    We helped a beauty company in Japan find white spaces for innovation in the makeup remover and cleanser category.

  • Addressing emerging customer needs in the cosmetics market
    • 06/24/16
    • Consumer Goods
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Addressing emerging customer needs in the cosmetics market

    We helped a beauty company in Japan find white spaces for innovation in the makeup remover and cleanser category.

  • Delivering innovation that improves lives and builds brands
    • 06/23/16
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Delivering innovation that improves lives and builds brands

    Five guiding principles to jumpstart innovation

  • “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey
    • 06/22/16
    • Technology
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Connected Consumer
    • Global Consumer Values
    • Global
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.

  • Empowered packaging – adding value across the brand life-cycle
    • 06/08/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Shopper
    • United Kingdom
    • English

    Empowered packaging – adding value across the brand life-cycle

    These are exciting times for those of us who work in the packaging space of the global FMCG community.
    In recent years, we’ve finally seen the role of our discipline begin to receive some of the recognition that we, naturally, believe it deserves. Just going into a store presents the opportunity to be visually assaulted by the amazing diversity of packaging structures and graphics on display. Not just that – we are also seeing entirely new levels of innovation and imagination in the form of vibrant, iconic colours, shapes and other proprietary elements. Brand owners recognise the commercial power of investing in the physical manifestation of their brands’ personalities.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • Global
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • United Kingdom
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • United States
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America
    • 06/06/16
    • Market Opportunities and Innovation
    • United States
    • English

    GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America

    GfK has appointed Stacy Bereck– a seasoned leader of high-performing market research teams – as its new Managing Director of Market Opportunities and Innovation in North America.  

  • In-flight Wi-Fi: GfK and Inmarsat launch global survey results
    • 05/31/16
    • Press
    • Travel and Hospitality
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    In-flight Wi-Fi: GfK and Inmarsat launch global survey results

    GfK and global satellite communications provider Inmarsat partnered to conduct a global survey of airline passengers that revealed the growing expectation for in-flight connectivity in the air.

General