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  • MVNOs continue gains across all tariff types in UK
    • 08/07/18
    • Technology
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    MVNOs continue gains across all tariff types in UK

    Mobile virtual network operators (MVNOs) hold almost 1 in 3 of sim-only (SIMO) main connections. Sky, BT, Virgin and plusnet hold a combined share of 18% of SIMO main connections. 74% of new contract SIMO deals for Sky, BT and Virgin come from their home services client base

  • UK Consumer Confidence drops two points to -9 in June
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity

  • UK Consumer Confidence drops two points to -9 in June
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity

  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Belgium
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Denmark
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Netherlands
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • UK Consumer Confidence rises two points to -7 in May
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.

  • UK Consumer Confidence rises two points to -7 in May
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Denmark
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.

  • UK Consumer Confidence rises two points to -7 in May
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Global
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.

  • What are the future tools of market research and how they can help you?
    • 01/10/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • …of “things” to come in 2018
    • 12/18/17
    • Technology
    • Market Opportunities and Innovation
    • Global
    • English

    …of “things” to come in 2018

    As we slowly close the door on 2017, two things are quite clear in the marketplace:

    • Consumer confidence is at an all–time high
    • FOMO (Fear of Missing Out) is alive and well in the digital and tech space

    The proliferation of binge watching (361,000 watched the entire Stranger Things 2 on the first day, 15.8 million watched the first episode within the first three days of release), the record $5 billion spent on Black Friday and the biggest Cyber Monday ever, and even the staggering and near inexplicable growth of cryptocurrencies (Coinbase, a Bitcoin exchange, now has more users than Charles Schwab) all point to a cultural normalization of tech-led lifestyles in the US.

    Recent research from GfK Consumer Life shows that almost half of Americans see the technology they own as a form of self-expression, and nearly 70% of students claim to be technologically savvy or smart. It is now abundantly clear that the audience for the next big thing is increasingly the mainstream American.

    Looking ahead to 2018

    2017 introduced us to the smart home en masse, while artificial reality arguably gained traction over virtual reality. The connected car gained traction, and voice-assistance struck a chord. Looking forward, expect the Internet of Things to become a firmer reality in 2018. CES 2018 will undoubtedly showcase a proliferation of smart home devices, new, and cleverer ways to consume media and entertainment on the go, and even more complex algorithms to power AI towards increasingly intimate and personalized interfaces.

    2018 will also be the year of voice-activation as Siri, Alexa, Cortana, and others position themselves for popularity, and access to your wallets. As with all innovation, some will live long and endure, some will be transitional stepping stones to something better, while still others will struggle or crash and burn.

    How innovation can thrive

    Our research at GfK Consumer Life shows that US consumers are keener on innovation being easy to use (38%), and really solving a problem they have (32%) than necessarily being leading-edge (20%).

     

    So, as you innovate for the new year, or perhaps evaluate the riches at CES as I will, look beyond the marketing and take a consumer-first approach to evaluating the fit of new innovations with your technology strategies. Ask yourself:

    • What significant consumer need does the technology fulfill, and what recognizable benefit does it provide?
    • What is the average learning curve? How complex or intuitive will it be to adopt into their lives?

    If you can readily answer both, it’s a good bet that you’ll know which things will become a reality.

    Eric Wagatha is a Senior Vice President of the Consumer Life division of GfK. He can be reached at eric.wagatha@gfk.com or on Twitter at @ewagatha.

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