New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK's study reveals the regional distribution of this purchasing power.
The latest version of the geomarketing software RegioGraph is now shipping to customers. Available in English and German, RegioGraph 2016 gives users the ability to access map analyses online via a Web viewer, geocode IP addresses and import address data more quickly.
GfK's Map of the Month for March shows the distribution of senior citizen households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). The highest share of senior households is typically in rural areas, particularly in eastern Germany. The highest share of this demographic can be found in the urban district of Suhl in Thuringia: 46 percent of all household heads in this location are 60 years or older.
GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.
GfK's Map of the Month for February shows the distribution of young households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). In "young households" the main earner is 30 years or younger. More results can be found in our press release on the study GfK Demographics 2015.
The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.
We delivered insights on regional target group distribution to help a client optimize its sales force.
Our analysis revealed which of this jeweler’s sales channels were the most profitable.
We help camel active identify promising cities for expansion by developing a roadmap based on regional brand affinity and favorable retail conditions.
We helped our client to uncover growth potential of 20% by targeting promising regions.
The GfK insights help our clients to increase the investor’s return on investment by around one percentage point.