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  • Perception of virtual interactions with people and places
    • 03/10/16
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • New Zealand
    • English

    Perception of virtual interactions with people and places

    Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Global
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Nearly One-Quarter of US Consumers Believe  Virtual Interactions Are “as Good as Being There”
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • United States
    • English

    Nearly One-Quarter of US Consumers Believe Virtual Interactions Are “as Good as Being There”

    Digital technologies are giving consumers more and more options for connecting and keeping in touch. But new GfK research shows that only 23% of online consumers in the US agree1 that virtual interactions with people and places “can be as good as being there in person.”

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Denmark
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Norway
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Sweden
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Only 13% of Canadians Say Virtual Interactions Are “as Good as Being There” – GfK
    • 02/24/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • United States
    • English

    Only 13% of Canadians Say Virtual Interactions Are “as Good as Being There” – GfK

    As today’s technology continues to become more sophisticated and more integrated into daily life, market research experts GfK conducted a global study to see if virtual interactions with people and places are seen to be as good as being there in person.    

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/24/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • United Kingdom
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • Measuring Digital Ad Effectiveness
    • 02/22/16
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Digital Market Intelligence
    • United Kingdom
    • English

    Measuring Digital Ad Effectiveness

    On the 18th February our experts, set the scene and explained the challenges facing brands advertising on digital today and showed how advertisers can now evaluate their campaign effectiveness?

  • Measuring impact of digital ad campaigns, including mobile
    • 02/09/16
    • Fashion and Lifestyle
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Media Measurement
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • United Kingdom
    • English

    Measuring impact of digital ad campaigns, including mobile

    With the rise of mobile and digital, marketers are allocating more and more of their advertising budget to these areas. Measuring digital metrics (GRP, CTR, CPC,…) is good but not enough to see if your digital ad campaign was successful. Learn more about the real impact of your digital ad campaign.

  • GfK drives its global digitalization through acquisition of digital panel specialist Netquest
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Global
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.

  • GfK drives its global digitalization through acquisition of digital panel specialist Netquest
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Canada
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.

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