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  • GfK hires RealityMine co-founder to lead Data Assets team in North America
    • 05/23/18
    • Consumer Panels
    • Digital Market Intelligence
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    GfK hires RealityMine co-founder to lead Data Assets team in North America

    Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

  • Belgian ecommerce hits new milestone of € 10 billion turnover in 2017
    • 03/22/18
    • Retail
    • Digital Market Intelligence
    • Shopper
    • Belgium
    • English

    Belgian ecommerce hits new milestone of € 10 billion turnover in 2017

    In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion. 

  • One-third of US consumers own two or more smart home devices
    • 03/20/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    One-third of US consumers own two or more smart home devices

    New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.

  • What are the future tools of market research and how they can help you?
    • 01/10/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • At ARF West, GfK will showcase data integration as a brand planning tool
    • 11/13/17
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • KnowledgePanel® (North America)
    • United States
    • English

    At ARF West, GfK will showcase data integration as a brand planning tool

    In a featured presentation at this week’s ARF West conference, GfK will show that advanced data integration can deliver a more nuanced picture of today’s consumer.

  • Bert Hendrickx will present at Webtomorrow on June 8th 2017
    • 05/15/17
    • Digital Market Intelligence
    • Belgium
    • English

    Bert Hendrickx will present at Webtomorrow on June 8th 2017

    This year, our very own Bert Hendrickx, Digital Lead at GfK Belgium, will be on stage at Webtomorrow on June 8th 2017.

  • Omni-channel shopping supports e-commerce growth in Belgium
    • 05/11/17
    • Digital Market Intelligence
    • Belgium
    • English

    Omni-channel shopping supports e-commerce growth in Belgium

    Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.

  • Boosting a distributor’s competitive advantage in ecommerce
    • 04/20/17
    • Retail
    • Digital Market Intelligence
    • Global
    • English

    Boosting a distributor’s competitive advantage in ecommerce

    Our product data and ecommerce technology solutions empower S.P. Richards’ dealers to increase their online sales.

  • At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments
    • 04/14/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • GfK-MRI
    • United States
    • English

    At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments

    At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.

  • GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference
    • 03/13/17
    • Media Measurement
    • Brand and Customer Experience
    • Digital Market Intelligence
    • United States
    • English

    GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference

    How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth? 

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Social and Strategic Research
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Social and Strategic Research
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

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