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  • GfK strengthens ties with Segment of One (SO1)
    • 01/09/19
    • Retail
    • FMCG
    • Consumer Panels
    • Global
    • English

    GfK strengthens ties with Segment of One (SO1)

    GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.

  • GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again
    • 10/17/18
    • Retail
    • Consumer Goods
    • Consumer Panels
    • Promotion and Causal Retail
    • Shopper
    • United States
    • English

    GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again

    A new analysis from GfK’s National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert) coupon redeemers will return to buy the same product again.

  • Doherty takes on new MRI leadership role focusing on data partnerships
    • 10/09/18
    • Media Measurement
    • Consumer Panels
    • GfK-MRI
    • United States
    • English

    Doherty takes on new MRI leadership role focusing on data partnerships

    GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships.

  • MRI releases 29 digital political segments for precise ad targeting
    • 09/12/18
    • Media and Entertainment
    • Consumer Panels
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    MRI releases 29 digital political segments for precise ad targeting

    To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.

  • Remembering MRI co-founder Alain Tessier
    • 08/29/18
    • Media and Entertainment
    • Consumer Panels
    • GfK-MRI
    • United States
    • English

    Remembering MRI co-founder Alain Tessier

    MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.

  • Score with the millennials!
    • 07/12/18
    • Consumer Panels
    • Belgium
    • English

    Score with the millennials!

    Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them! 

  • Truth Initiative collaborating with GfK MRI, Acxiom to elevate targeting, activation, verification for anti-opioid campaign
    • 06/12/18
    • Media and Entertainment
    • Media Measurement
    • Consumer Panels
    • Trends and Forecasting
    • Advertising
    • GfK-MRI
    • United States
    • English

    Truth Initiative collaborating with GfK MRI, Acxiom to elevate targeting, activation, verification for anti-opioid campaign

    Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.

  • GfK to present five ways to embrace AI, avoid data “recession” at IIeX
    • 06/11/18
    • Technology
    • Media Measurement
    • Consumer Panels
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    GfK to present five ways to embrace AI, avoid data “recession” at IIeX

    At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.

  • GfK rises in ranking of innovative MRX companies
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • United States
    • English

    GfK rises in ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

  • GfK rises in ranking of innovative MRX companies
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • Global
    • English

    GfK rises in ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

  • GfK 6th in GRIT ranking of innovative MRX companies
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • United Kingdom
    • English

    GfK 6th in GRIT ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.

  • GfK hires RealityMine co-founder to lead Data Assets team in North America
    • 05/23/18
    • Consumer Panels
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    GfK hires RealityMine co-founder to lead Data Assets team in North America

    Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

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