Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods (TCG) market, according to GfK data.
Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US moviegoers.
Two leading research firms combine their expertise in consumer insights, media profiling, and trends
According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
Drawing on data from GfK and other sources, a team of three undergraduates from City University of New York’s College of Staten Island has won the inaugural GfK NextGen Data Science Hackathon Competition.
The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service.
Training and Survey Schedules
The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
Watching with others still defines a big part of the viewing experience.
The Radio Audience Measurement conducted by GfK in the second half of 2018, in partnership with Commercial Radio Malaysia (CRM), revealed that radio listenership in Peninsular Malaysia remains high, with around 20 million listeners tuning in on an average week.
At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Survey Summary Reports (including DAB+)