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  • Alessandra Cama leaves GfK
    • 08/25/17
    • Press
    • Global
    • English

    Alessandra Cama leaves GfK

    After working about two years as member of the Management Board of GfK, Alessandra Cama will be leaving the company.

  • Garden centers should target people in their thirties and households with children under 12, according to GfK data
    • 08/25/17
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Garden centers should target people in their thirties and households with children under 12, according to GfK data

    Nearly a third of the online population across 17 countries does gardening or yard work either daily or weekly, according to data just published by GfK. This includes a quarter (24 percent) who garden at least once a week, and a further seven percent who garden every day or most days. In contrast, 24 percent say they never do gardening.

  • dmexco 2017: Register for GfK Expert Talks
    • 08/24/17
    • Technology
    • Connected Consumer
    • Global
    • English

    09/13/17 - 09/14/17
    dmexco 2017: Register for GfK Expert Talks

    Join us at this year's dmexco in Cologne on September 13 & 14 in Hall 8.1/A-011.

    • 08/24/17
    • Online Pricing Intelligence
    • Promotion and Causal Retail
    • Global
    • English

    The first three steps to getting your online pricing decisions right

    With saving money the number one reason that consumers shop online, retailers need to ensure they maintain the right price position. This involves a careful balancing act if you are to stimulate sales without any loss of margin. But you can manage this successfully if you get six core activities right. We take a quick look at the first three of those activities here…

    One: Track the right things, not everything

    You don’t need to track all of your competitors’ pricing and promotions activities to meet your pricing objectives. It is far better to focus your resources on tracking those pricing and promotions activities that can have the greatest impact on the performance of your business.

    Two: Benchmark your pricing against the market

    Pricing activity may happen at a product level, but tracking the price position of your full product range across categories using a pricing index is important. For this will enable you to ensure your price position compares favorably to the rest of the market. By evaluating pricing at both a product and category level, you can identify any price shifts and their potential influence on your price position early.

    Three: Make sure you are basing your pricing decisions on data you can trust

    Ensuring the prices of your specified products are benchmarked against all relevant competitors is a real challenge. Particularly when product descriptions and attributes can vary significantly across retailers. The accuracy of this matching process is key to the success of any pricing strategy. With data you can trust, you can better direct pricing decisions and negotiate with your suppliers to drive immediate value for your business.

    Connected Consumers’ ability to check prices whenever and wherever they choose using different devices has made it difficult for retailers to effectively manage their online pricing. To remain competitive, you must identify those pricing and promotions activities of your competitors to track. You need to examine your price position in the context of the market. You must also ensure you are basing your pricing decisions on the right data. But pricing decisions don’t simply end there, there are several other factors to consider that can drive your bottom line which we will explore further in our white paper.

    The positive impact on your revenue and profit of making the right pricing decisions can far outweigh your investment in the processes and services that support these decisions. The winners in the new retail battleground will be those that utilize pricing intelligence to get their online price position right.

     

     

     

     

     

     

     

     

     

     

     

     

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  • Power to the iBrains: Identifying future consumer needs to anticipate demand
    • 08/24/17
    • Fashion and Lifestyle
    • Connected Consumer
    • Global
    • English

    Power to the iBrains: Identifying future consumer needs to anticipate demand

    Understand how to conquer tomorrow's connected shoppers

  • Driving media effectiveness through predictive modeling
    • 08/24/17
    • Consumer Goods
    • Point of Sales Analytics
    • Global
    • English

    Driving media effectiveness through predictive modeling

    Our insights help a leading European manufacturer improve return on investment from media and marketing.

  • Virtual reality meets traditional research: GfK @ ESOMAR 2017 congress
    • 08/24/17
    • Technology
    • Automotive
    • Global
    • English

    09/11/17
    Virtual reality meets traditional research: GfK @ ESOMAR 2017 congress

    How big a role can VR play for the market research world and what are the potential benefits?

  • 9 reasons to work with GfK
    • 08/24/17
    • Global
    • English

    9 reasons to work with GfK

    We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.

  • Supporting a smartphone manufacturer’s new sales channel strategy
    • 08/23/17
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Supporting a smartphone manufacturer’s new sales channel strategy

    Our insights helped our client define the right strategic mix of products, pricing and distribution strategy for its launch into a competitive market.

  • A quarter of the online population does gardening or yard work at least once a week
    • 08/23/17
    • Global Study
    • Global
    • English

    A quarter of the online population does gardening or yard work at least once a week

    Explore our infographic and find out more.

  • Global study: frequency of gardening or yard work
    • 08/23/17
    • Global Study
    • Global
    • English

    Global study: frequency of gardening or yard work

    Garden centers should target people aged 30-39 and those with children under 12, according to our latest survey. Explore our fill findings.

    • 08/23/17
    • Technology
    • Connected Consumer
    • Global
    • English

    Digital disruption: Will Hyper-Connected Consumers revolutionize the rural market trends in India?

    Today we are living in a digitally connected world ruled by the millennials, Hyper-Connected Consumers who are creative, realistic, ambitious and eagerly looking for innovation. These consumers look for ease, comfort and something extra-ordinary in every product and service they buy. And to help brands communicate well with the Hyper-Connected Consumer, the government of India has seriously taken a path towards achieving the dream of making the country digitally connected.

    With a plethora of opportunities that Digital India brings to the table, it has become imperative for companies to have an in-depth understanding of how to make the best use of it and deal with today’s Hyper-Connected Consumer.

    The rural consumer

    Further, as the digital divide is being minimized at a rapid pace to bring rural areas into the mainstream, the rural consumer has also become smarter and so have the channel partners/brands. Hyper-Connected Consumers in rural markets are ready to experience innovative retail concepts like mobile payment. Brands are therefore looking to create an end-to-end, relevant marketing strategy to effectively tap into rural and semi-urban geographies.

    Amazingly, early in the game, HUL gave a technology boost to rural marketing. Its Project Shakti enhanced its direct rural reach and created livelihood opportunities for underprivileged women by making them hyper localized distributors of its products, selling directly to villagers and retailers. If you look at the Indian telecom sector; free voice calls, drop in data tariffs, sharp competition among Indian telecom companies and finally the dramatic entry of Reliance Jio has caused massive disruptions in the recent past. And now Jio is all set to launch a discount handset in a bid to further expand its customer-base.

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    Interestingly, Facebook sponsors free Wi-Fi hot spots across India. It has “2G Tuesdays” in its Menlo Park headquarters, where developers can experience a slow connection and how Facebook works on it. This clearly demonstrates how consumer experience in the world of hyper-connectivity affects the business model.

    A few years ago, Idea Cellular launched an initiative called ‘Har Mobile Par Internet’ (Internet on every mobile) which was an extension to its popular ‘No ullu banaoing’ (Do Not Fool) campaign. This service provided step-by-step digital literacy lessons via IVR (Interactive Voice Response); a tutorial designed to teach consumers how to access and use the net on feature phones. Such various contemporary technologies have found their way into the arsenal of rural marketers across the country. In brief, a disruptive business model is a prized corporate asset.

    A society in transition

    As India transitions from a ‘cash based’ society to a ‘cash less’ society, digital applications such as mobile wallets and UPI have become indispensable. The government’s initiatives around Jan Dhan accounts and cash transfer of benefits allowed the un-banked to be banked. Further initiatives around ‘Bharatnet’, smart cities and WiFi’ing villages will be the catalyst in empowering Indian citizens to transact digitally, henceforth, pushing semi-urban and rural communities to become digital savvy.

    All these developments mark the start of a new era of disruption as businesses in India seek to serve the growing segment of Hyper-Connected consumers who have a disproportionate impact on both influencers and value creation. We are excited to share insights on this unique consumer segment based on a custom featured study and exchanging perspectives with a panel of industry leaders. Join us and be part of the conversation to Discover, Disrupt and Delight in the era of the Hyper-Connected Consumers in India on September 7, 2017 in Mumbai at Hotel Sofitel.

    Nikhil Mathur is the Managing Director of GfK, South Asia. To share your thoughts, please email Nikhil.mathur@gfk.com or leave a comment below.

     

     

     

     

     

     

     

     

     

     

     

     

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