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  • Map of the Month: GfK Purchasing Power, Germany 2019
    • 01/14/19
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Germany 2019

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

  • GfK strengthens ties with Segment of One (SO1)
    • 01/09/19
    • Retail
    • FMCG
    • Consumer Panels
    • Global
    • English

    GfK strengthens ties with Segment of One (SO1)

    GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.

  • Global market for technical consumer goods exceeds the one-trillion mark
    • 01/07/19
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Global market for technical consumer goods exceeds the one-trillion mark

    The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. 

  • The global market for consumer electronics continues to grow
    • 01/07/19
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    The global market for consumer electronics continues to grow

    The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.

  • Infographic: Technical consumer goods market exceeds one-trillion mark
    • 01/07/19
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Infographic: Technical consumer goods market exceeds one-trillion mark

    The global market for technical consumer goods exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. This is a four percent increase on the previous year. 

  • German Consumer Climate gets stable start to New Year
    • 12/21/18
    • Press
    • Global
    • English

    German Consumer Climate gets stable start to New Year

    Findings of the GfK Consumer Climate Study for December 2018.

  • Map of the Month: GfK Purchasing Power density, Europe 2018
    • 12/20/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power density, Europe 2018

    GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

    • 12/19/18
    • Technology
    • Global
    • English

    Gaming as an ecosystem: in search of superior (gaming) experiences

    Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Gaming is not a local phenomenon, but a global trend which is reflected in the demand for unique experiences and high-performance devices the world over. Enthusiastic customers must reach deep into their pockets for an outstanding gaming experience as well as strong performance as these devices are normally to be found in the premium price categories. Nevertheless, this situation does not seem to be an obstacle for eager gamers since they are prepared to pay more than one and a half times the average price for a gaming PC.

    Solid double-digit sales growth

    In total, gaming and gaming-capable PCs generated revenues of more than 12 billion USD in the first ten months of 2018, which accounted for 19 percent of total PC sales. As a result, gaming PCs achieved a +31 percent increase in sales compared to the same period in the previous year. Their growth remained stable within the double-digit range, but was lower than the positive growth of +55 percent in 2017. The share of gaming PCs grew from 6 percent in 2016 to just under 12 percent in the period from January to October 2018, while at 7 percent, gaming capable PCs had to endure a decrease in turnover (2016: 8 percent).


    Light price fluctuations in gaming PCs; gaming capable desktops more strongly affected

    With reference to global developments, gaming PCs are representative of two central trends: performance and premium. Correspondingly, the prices set are not surprising, especially in the premium segment. In the period from January to October 2018, the average price of a gaming notebook showed a slight increase of +4 percent to 1,100 USD, while the price of a gaming desktop was just over 1,200 USD on average. At the same time, the price of a gaming-capable desktop (including DIY PCs) grew from 680 USD to 750 USD. The prices of gaming and gaming capable PCs are contingent on, among other things, the price of components (graphics card (GPU), processor (CPU), RAM, etc.) and could trigger further fluctuations in the coming months, depending on the availability of components.


    Where to find growth?

    The largest gaming market globally by some distance (excluding North America) is China with a turnover share of more than 50 percent. Thereafter, the top 5 countries, such as Germany or France, each with 5 percent, are in the single-digit range. If we look at the top 10, there follow also Russia and Poland, which are currently performing better than Spain, Japan and South Korea. By contrast, Thailand, with a high growth rate of over +80 percent, is one of the climbers (rising star) on the gaming market and, together with Turkey, was able to overtake some of the European markets such as Sweden and the Netherlands.


    Gaming accessories: additional momentum for the gaming ecosystem

    A gaming PC is not an isolated system, but is part of a very dynamic gaming ecosystem, to which monitors, mice, keyboards, headphones (headsets) and even chairs belong. In 2017, the value of gaming monitors increased by +77 percent and achieved growth of +44 percent in the first ten months of 2018. Gaming monitors with a refresh rate of 100 Hz or more performed even better and generated an increase in turnover of +92 percent in the same period, underlining the importance of performance features for gaming experiences in the high-end sector. Gaming mice and keyboards also contributed to gaming’s momentum in 2018 with sales growth rates of +13 percent and +8 percent respectively. Headphones for gaming PCs and consoles were also among the drivers of growth, with an increase in turnover of more than +50 percent. Virtual reality glasses round off the gaming ecosystem and lend a distinctive character to immersive experiences. Furthermore, ‘mixed reality’ could provide another boost for gaming.

    Gaming beyond the PC: cell phones, consoles, cloud gaming…

    Gaming is not only limited to PCs, since consumers choose between different devices and are often active on several platforms (PC & console or cell phone & console). Thanks to the multi-platform availability of games, consumers have more flexibility regarding when, where and on which device they would like to play. This means that PCs are increasingly competing with cell phones and consoles for the attention of players, which is often use-case driven. Simultaneously, there is increasing talk about cloud gaming, which leaves the performance of the PC in the background. It remains to be seen to what extent this kind of gaming will establish itself, though one thing is certain: consumers will continue to demand fascinating and spectacular visual (gaming) experiences.

    Source: GfK Point-Of-Sales Panel, International Coverage excl. North America, Sales Value USD & Price USD incl. VAT, Jan-Oct 2018

  • GfK Supply Chain Insights
    • 12/10/18
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights

    Join our free partner webinar based on point of sales and distribution panel data to optimize your supply chain management and discover more about today’s key tech trends.

  • Black Friday sales continue to increase in Europe
    • 12/07/18
    • Retail
    • Global
    • English

    Black Friday sales continue to increase in Europe

    Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers. 

  • Black Friday 2018: Tech durables turnover more than doubles compared to average week
    • 12/06/18
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Black Friday 2018: Tech durables turnover more than doubles compared to average week

    Discounts during Black Friday week are becoming increasingly popular in Europe and beyond. Across the key markets Germany, UK, Italy, Spain, France, Poland, Brazil, Russia, 125% more turnover than in an average week was generated. Italy showed the most significant sales increase (+42%) compared to the 2017 Black Friday week and Brazilian shoppers spent the most (1.2 billion €).

  • GfK and Trax forge alliance for technology and durable goods industry
    • 11/29/18
    • Retail
    • Technology
    • Global
    • English

    GfK and Trax forge alliance for technology and durable goods industry

    New level of digital insights to improve in-store performance

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