Findings of the German GfK Consumer Climate Study for March 2019.
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
GfK announces “GfK Performance Pulse”, a digital weekly sales mobile app to help commercial teams make informed decisions on-the-go. Based on data from Point of sales tracking and GfK´s decades long experience in working with manufacturers and their sales teams the mobile app provides the actionable insights required to gain a genuine competitive advantage.
The mood of consumers paints a mixed picture in February 2019. While income expectations remain stable, the propensity to buy has lost ground again following the gains made last month.
Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona.
Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients
Findings of the German GfK Consumer Climate Study for January 2019
GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Findings of the GfK Consumer Climate Study for December 2018.
Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.