Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona.
Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients
Findings of the German GfK Consumer Climate Study for January 2019
GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Findings of the GfK Consumer Climate Study for December 2018.
Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.
New level of digital insights to improve in-store performance
Findings of the GfK Consumer Climate Study for November 2018
GfK’s long-running Consumer Confidence Index decreased by one point in October 2018 to -10. Three measures decreased and two measures stayed the same.
GfK Purchasing Power Europe 2018 now available.