GfK launches Attribution+, an AI-based solution for grocery and drugstore retailers to gain valuable intelligence on shoppers.
Findings of the GfK German Consumer Climate Study for July 2019.
Findings of the GfK Consumer Climate Study for June 2019
Findings of the German GfK Consumer Climate Study for May 2019.
GfK study on European retail
Findings of the GfK Consumer Climate Study for April 2019.
Findings of the German GfK Consumer Climate Study for March 2019.
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
GfK announces “GfK Performance Pulse”, a digital weekly sales mobile app to help commercial teams make informed decisions on-the-go. Based on data from Point of sales tracking and GfK´s decades long experience in working with manufacturers and their sales teams the mobile app provides the actionable insights required to gain a genuine competitive advantage.
The mood of consumers paints a mixed picture in February 2019. While income expectations remain stable, the propensity to buy has lost ground again following the gains made last month.
Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona.
Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients