Grocery shopping trends in Denmark during and after COVID

What do consumers shop and where?
How do shoppers value different grocery retailers in Denmark?

Watch our full presentation on demand now! 

The FMCG market has seen some substantial changes over the last one and a half years, with COVID-19 accelerating a new dynamic in what consumers buy and where they buy it.

Now the question is whether these changes will last after the pandemic. Growth is already showing signs of slowing, but what will happen next? Will the behavioral change also affect the competitive landscape when consumers go back to the stores?

We invite you to watch our full webinar presentation on demand to learn more about shopping trends and attitudes in Denmark, during and after COVID-19. Also, we will be launching the GfK Danish Grocery Retailer Award - more reason to join us and find out who will be the winner in 2021.


  • Market trends: Are we returning to pre-covid shopping behavior?
  • Changes in the competitive landscape
  • The shoppers´ retailer evaluation: How are the different retailers perceived?
  • GfK Danish Grocery Retailer Award: who is the 2021 winner?






Access webinar on demand