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Global Studies - Attitudes around materialism
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Attitudes around materialism

Consumers value time and experiences more than money and possessions

Looking at the top 2 (agreement) and bottom 2 (disagreement) boxes from on a 7-point scale:

  • Internationally, three times more people firmly agree than disagree in wanting more time over more money
  • Even among people with low income, twice as many firmly agree than disagree
  • For those aged 60+, the gap narrows significantly

Download our complimentary deck of charts showing results by gender, age and income for 17 countries (Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA):