The principles and priorities that define consumers – from a love of nature to self-reliance to helping others – also guide their everyday decisions, large and small.
Now you can tap into these deep motivations through insights from GfK Consumer Life, the global leader in trend research. With a clear understanding of consumer values, you can
These essential learnings are available in two types of reports – the quick-reading Pocket Guide series and a full-length, comprehensive report.
The Pocket Guides are compact, fully digital, and interactive booklets of 20 to 30 pages. Accessible online or as PDFs, these handy overviews focus on:
Offering a deep look at consumer values, our full Vales Framework report covers XXX pages and represents GfK’s current full view of consumers and their values.
This definitive work on the subject includes: