If you know online behavior has changed, you can inspire action.
If you know online behavior has changed, you can inspire action.
Discover how the pandemic has triggered the structural shift in behavior of consumers and its impact on online channel sales of tech and durables.
‘Change’ is the name of the game
Online purchase channels including eCommerce marketplace platforms are going from strength to strength and redefining the dynamics of business like never before. With rapid digitalization and changing economies, it’s not just about embracing the latest trends, it’s about delivering them in the right way.
What does this mean for you? You've already created market leading tech and durable products. Now you need to adapt your strategies so that they have maximum impact. You need to ensure your message is heard. That your target group knows why they need your products. And that you can inspire them to take action.
GfK Online Sensor empowers you to see past the disruption and gear up to stay ahead of the game with actionable insights based on e-commerce deal aggregators, consumer panel and advanced analytics.
Insights to maximize competitive performance of your brand
Get the right products to the right target audience, through the right channels, at the right time to maximize sales. Let our experts help you with Insights to plan, execute, and measure ROI effectively in order to maximize your competitive sales performance in the tech and durables market. GfK Online Sensor enables brand and marketing leaders to:
See how online behaviors are changing
Understand how the pandemic has impacted online behavior and adjust your sales activation and messaging accordingly.
Reach target group on channels they use
Know what is selling, where, when and at what price point for an effective channel strategy by key geographies and demography.
Maximize sales effectiveness of brand
Benchmark your performance against competitors and deliver ROI during launches and promotions.
Plan for what’s coming next
Stay ahead of the curve with GfK market intelligence based on Live online sales from Omnichannel retailers.
What’s included in GfK Online Sensor report
Market size and brand shares (value and volume) - Key features - Price segment
Hitlist with volumes and ASP
Indexed sales of top cities by brands
Average discounts by brands from MRP
Indexed sales by demography
Ready to take your channel and marketing strategy to the next level?
Digital usage has significantly changed since the first lockdown in March 2020. As consumer adjusted to the “new normal”, the impact of COVID-19 was apparent in their purchase decisions across tech and durables product categories. GfK estimates, this digitalization trend will continue in 2021 with evolving consumer choices and omni-channel experience will be key for success in the market.
Would Indian consumers continue with their online shopping behavior? What will be the fastest growing categories in online channel? What new trends will emerge from changing online behavior?
Whatever your key business questions are, we have the data, analysis and expertise to help you find ‘signals from the noise’.
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Learn more about GfK Online Sensor to stay ahead of the game
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