Consumer Panel GfK: Responding to Instability and Inflation

• GfK Shopper Price Sensor:
  Track how inflation impacts the volume drivers of your category or brand

• Shopper Inflation Tracker:
  Dive into the YTD performance of your category each month and understand the impact of inflation together with which types of households limit their category purchases
• Price performance Planner:
  Helping you understand the day-to-day product choices and price preferences of individual shoppers, estimating their reaction to alternative market realities. Helping identify potential sales revenue or risks, should there be a change in the manufacturers and retailers price strategy

Serbia:

• Category inflation tracker:
  What are the change in prices paid in the category: to what extent is it due to inflation, and to what extent is it due to the change in the behavior of buyers?

Croatia:

• Category Prices Tracker:
  Monthly and MAT Average Prices for Top 100 FMCG categories (penetration as selection criteria)

• Inflation tracker:
  Measure tree to decompose prices paid in a category and how much the category is driven by inflation, how much by trading up/down and how much by assortment change
• Inflation tracker plus:
  A more detailed tracking including coping strategies and value drivers
• Ad hoc study :
  Qualitative local (Germany) shopper study on inflation
• Shopper Price Sensor:
  Target group focused coping strategy deep dive
• Educated guess / Inflation model:
  Future orientated Inflation scenario calculation

• Crisis Monitor:
  Hungarian households’ perception of the current situation (concerns, exposure to consequences) and the way they are coping with it (saving, changing priorities/shopping behaviour)

• Shopper Price Sensor: To be able to identify and track over time shopper behavior changes, selecting specific buyer groups and understating their reaction to the scenario
  • What are the effects of inflation on repeat buyers in a category?
  • Are they buying lower priced brands?
  • Do they reduce their purchases?
  • Do they go to shops with lower prices (discount)?
  • Do they increase their promotional purchases?
• FMCG inflation tracker: What are the change in prices paid: what coming from inflation, what from new assortment and what from change in the behavior of buyers. Which are the effects on Volumes (reduction?)
  • Is there any difference between the general scenario and what in my Shopper Base? (i.e. L’Oreal Buyers are more or less affected by inflation overall?)
  • For Manufacturers: we can see the differences comparing the FMCG inflation read in the shopper base of a specific brand or a category vs the average
  • For Retailers: we can see the differences comparing the FMCG inflation read in the shopper base of a specific Retailer vs the average
  • This should be useful to understand if that shopper base will be more sensitive on possible price increase as more struggled by the overall scenario

• Shopper Inflation Tracker:
  Dive into the YTD performance of your category on a 4 weekly basis (except G&L’s) and understand the impact of inflation together with which types of households limit their category purchases.

• Shopper Price Sensor:
  How do shoppers react to the price changes? To what extent to they reduce their purchases, buy more Private Labels, switch more spend to Discounters or use promotions to balance their budgets?
• Inflation Tracker:
  What are the changes in prices paid in the category? To what extent is it due to inflation, and to what extent is it due to the change in the behaviour of shoppers i.e. trading up or down or changing assortment bought
• Price Analyses (Conjoint):
  What are the new optimal price points given the inflation and changed consumer behaviours? How do price changes impact the overall pricing structure in your assortment or the category?

• Category inflation tracker:
  What are the change in prices paid in the category: to what extent is it due to inflation, and to what extent is it due to the change in the behavior of buyers?
• GfK crisis monitor:
  a Polish study which undertakes operational monitoring of the current situation FMCG analyzing shopper sentiment and real purchase data on a weekly basis.
• Shopper Price Sensor:
  How shoppers change their purchase behavior in specific categories. Do they switch to Private Lables? Discounters? promo-products? buy more, or less?

• Monthly Inflation Tracker Syndicated Study:
  What are the changes in prices paid in all FMCG, main channels and retailers, by income and life stages segments and to what extent is it due to the change in the behavior of buyers. Moreover, what is the evolution for the focus category or target group (custom)?
• Shopper Price Sensor:
  What are the different coping strategies shoppers develop in a category / brand level as a result of price changes?

• Shopper Price Sensor:
  How do shopper react to the price changes? What are their coping strategies?​
• GfK Crisis Monitor:
  a study in Russia which undertakes operational monitoring of Shopper crisis segments, their attitudes and behavior on a weekly basis
• Category Inflation Tracker:
  What are the effects of inflation in relation to changes in the purchased product range?​
• Purchase Power Reduction Simulation:
  Purchase behavior in the consumer panel will be recalibrated based on different scenarios (“what if …”) to analyze possible effects of the inflation on market shares and KPIs on the new, weighted data basis
• Forecasting / Educated Guess:
  Prognosis of the future. How purchasing behavior will change due to inflation, crisis, economic situation, unemployment?​

• FMCG Monitor: Quarterly monitoring of the current situation FMCG:
  • How did the consumer basket change starting war in Ukraine ? Has the volume of FMCG consumption decreased due to the rise in prices?
  • How do the costs for different groups of goods compare in the basket? Has its structure changed? - Which food groups have grown and which have declined?
  • Did the basket change in the same way for all income groups?
  • What changes have taken place in the structure of retail trade? Who was in the lead? modern formats or traditional trade?
• Category Inflation Tracker:
  Answers the question of how much real inflation contributes to category price increases, and to what extent is this due to a change in consumer behavior?
• Shopper Price Sensor
  Identifies the different coping strategies shoppers take in on a category level in order to distinguish different shopper segments and their purchase behavior