Global CMO Study 2022
The High-Velocity Data Marketer: Meeting disruption with insights at speed
"40% of top-performing marketers cite fast, actionable insights from data as key to their success."
CMOs have entered a new era of high-velocity data marketing to spot sudden disruptions in market and customer behavior. The speed of acquiring real-time, relevant data signals, and generating data insights is imperative in the digital age.
To succeed, today’s marketing leaders must combine art, science, and intuition in the face of unprecedented consumer expectations. However, 3 in 4 marketers in APAC lack confidence in their data, analytics, and insights. This means a big opportunity lies ahead for CMOs who have the wherewithal to climb the high-velocity data marketing maturity curve. Click on the image to download infographic.
This study by the Chief Marketing Officer Council (CMOC), in partnership with GfK, takes a close look at high-velocity data marketing capabilities and how to achieve them. We examine what marketers are planning over the next 12 months, what hurdles lie in the way, what capabilities gaps exist between the top and bottom performers, and what are the regional differences.
The findings are based on a survey of over 300 marketing leaders across industries and geographies. Additionally, we conducted nearly a dozen in-depth interviews with executives from companies such as Capital Group, Vodafone, Hitachi, Al Safi Danone, Kyndryl, Fisher Funds, Nesnah Ventures, NCCI, Blue Buffalo, and Dolmen Group.
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