logo FR

GfK Campaign Performance Analysis

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

 To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:

  • What total reach did my campaign deliver?
  • What reach was generated by TV, print, online and mobile?
  • How high is the incremental reach generated by the difference campaign channels?
  • How did the campaign and individual channels perform within the target group?
  • How did my budget allocation perform by channel?
  • On which devices was my campaign viewed the most - laptop, tablet or mobile?
  • Did the campaign reach my most valuable brand buyers?
  • Can I increase the effectiveness of my campaign for my objectives?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

Related Products

  • GfK Exposure Effects

    Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.

    Read more
  • GfK Geomarketing

    Bénéficiez d'une évaluation objective des facteurs de réussite spécifiques à la localisation, qui engagent le succès de vos sites commerciaux, magasins, la répartition de vos équipes de vente, vos zones de chalandise ou encore le développement de votre chaîne de magasins et réseaux de distribution.

    Read more
  • GfK Ad Fit Optimizer

    Pré-testez vos publicités afin d’optimiser l'efficacité de vos campagnes. Comparez les créations publicitaires entre télévision et digital, y compris les formats vidéos, bannières classiques et rich media. Mesurez l'impact de chaque spot et retenez ceux qui attirent votre cible et retient son attention.

    Read more
  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

    Read more

Related Insights

  • 09.07.2020

    Articles

    Quels messages porter dans les communications post Covid-19?

    Les consommateurs attendent des marques qu'elles fassent évoluer leurs messages et postures de communication. Comment mobiliser efficacement les ...

  • 03.07.2020

    News

    Avril : un coup d’arrêt au marché Optique

    Les mesures de confinement ont eu un impact brutal et sans équivalent sur le marché Optique en France. Révélations des données clés du secteur.

  • 19.06.2020

    Events

    Webinaires GfK au Printemps des Etudes digital (24-25 juin)

    Dernières places disponibles pour les webinaires GfK Efficacité publicitaire (24 juin) et Nouvelles tribus consommateurs (26 juin) au Printemps des ...

View all Insights