Marketing Scientist



Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Purpose of the Role

The purpose of the role may vary depending on the scope:

  • is responsible for project management tasks
  • is responsible for the execution of advanced statistical tools and market research solutions
  • has process and statistical expertise
  • Proactive and independent problem solving (finds solutions for business problems), not just execution of tasks!

Key Activities

·         Research Design & Proposal Development:

  •     supports in choosing the adequate research tool
  •     checks feasibility of requested analyses
  •     Support with Expert knowledge within the organization when it comes to the Set Up of proposals

Project Execution:

  • Responsible for project execution – typically for the analytical part of projects and tools and the management of data coming from different data sources (consumer panel, questionnaire, media measurement, 3rd party data etc.)
  • Delivers Projects and tools to relevant stakeholders (especially Client Service) in time and is able to set stable milestones

  Analysis & Reporting:

  • executes statistical analyses required for reporting purposes or detailed customer requests (using SPSS, R or AnalyzeIT)
  • if applicable: Big-Data access and data management on Hadoop distributed file systems using relevant programming languages (HIVE, PIG)
  • analyses data and data trends using different tools in order to provide insights for the customer creation of presentation charts

Client Management:

  • Client interaction especially as an expert
  • Client contact in the context of project management tasks or as part of the account management support

Technical skills required

  • working knowledge of the respective product, Advanced analytics skills, statistical know how of multivariate approaches
  • working knowledge in statistical methods, working knowledge in relevant statistic programs like SPSS / R by using the Syntax-Editor
  • Advanced Excel skills
  • English B2
  • Basics in Project management

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 69 days ago

City: Bucharest

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00013395