Director, Solutions Integration & Data Activation


United States of America

Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

GfK is seeking a talented executive to help drive data and innovation – helping create new forms of syndicated products from new types of data and analytics to drive business growth and achieve client objectives. This position is critical to the North America business and will have a core focus in the development and implementation of our data and innovation strategy.

You will have the opportunity to:        

  • Deliver breakthrough insights, strategic direction, and creative solutions to branding and innovation challenges
  • Participate in significant client interaction, including the leading of client need gap analysis and new business development efforts
  • Design and lead qualitative insight approaches like focus groups, ethnographies, one-on-one interviews (consumer & expert); design and facilitate ideation sessions & strategy sessions/workshops
  • Work effectively and collaboratively internally to communicate the vision of the data and innovation team to colleagues and to clients
  • Negotiate, execute, and set the commercial terms for new digital data partnerships
  • Provide guidance and expertise in guiding colleagues to understand the application of the new data assets and products

How you will make an impact:  

  • Lead, mentor, and train sales team members about the new data assets and related products.
  • Integrate new and emerging data / technology, into new products and new client solutions
  • Be an industry expert on behavioral data, AdTech and MarTech ecosystems, with a thorough understanding of how to fit GfK data assets with other innovative 3rd party data providers and/or related technology and analytics providers
  • Present thought leadership within GfK and at industry events
  • Work with Head of Data and Innovation, the Sales team and the Marketing team to define go-to-market strategy and promote new product initiatives

Ideally, you will bring the following:

  • A minimum of 10-15 years of business experience in brand management, or comparable experience
  • Past involvement with influencing and educating organizations and peers
  • Familiarity with both classic market research techniques including working with panels, quantitative and qualitative research techniques and ensuring high quality research outputs
  • Experience working directly with research suppliers, data providers and the like, analyzing business and data partnerships, structuring and negotiating agreements with support from legal and business leadership
  • BA/BS, relevant master’s degree, and MBA from a leading business school preferred

What we offer:

  • 401K Match
  • Medical/ Vision/ Dental Insurance
  • Work life balance- Hybrid or Remote schedule
  • Tuition Assistance – up to $5,250.00 yearly
  • 11 paid corporate Holidays
  • Life / Pet Insurance
  • Commuter Benefits
  • Supplier Discounts/ Plum Benefits partnership 

At GFK we value diversity, equity, and inclusion. As part of GfK, you can take your future into your own hands. We encourage an entrepreneurial and innovative spirit.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 85 days ago

City: East Hanover, New York, Burbank, California - Home Office, Massachusetts - Home Office, Sunnyvale, Washington DC - Home Office

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00013116