Digital Embrace digital in customer solutions and end-to-end processes to drive profitable growth for our clients, achieve competitive advantage and become radically faster and more efficient.
Simplicity Implement a dramatically simplified operating model and geographic footprint to become more customer- centric, agile, innovative and efficient.
Client centricity Ensure that we are client centric in everything that we do.
Focus Focus on key business questions, industries & countries with most profitable growth potential and where GfK has or can achieve a sustainable competitive advantage.