Embrace digital in customer solutions and end-to-end
processes to drive profitable growth
for our clients, achieve competitive advantage and become radically faster and more efficient.
Implement a dramatically simplified operating model and geographic footprint to become
more customer- centric, agile, innovative and efficient.
Ensure that we are client centric in everything that we do.
Focus on key business questions, industries & countries with most
profitable growth potential and where GfK has or can achieve a sustainable competitive advantage.