logo
ES

GfK Campaign Performance Analysis

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

 To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:

  • What total reach did my campaign deliver?
  • What reach was generated by TV, print, online and mobile?
  • How high is the incremental reach generated by the difference campaign channels?
  • How did the campaign and individual channels perform within the target group?
  • How did my budget allocation perform by channel?
  • On which devices was my campaign viewed the most - laptop, tablet or mobile?
  • Did the campaign reach my most valuable brand buyers?
  • Can I increase the effectiveness of my campaign for my objectives?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

Related Products

  • GfK Geomarketing

    Evalúe de forma objetiva los factores espaciales específicos que contribuyen al éxito de los sitios empresariales, tiendas, territorios de ventas, grupos objetivo, cadena de tiendas y redes de distribución.

    Read more
  • GfK Marketing Mix Evaluator

    Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

    Read more
  • GfK Ad Fit Optimizer

    Realice pruebas previas de anuncios en banners digitales y video para optimizar las campañas. Compare los anuncios en televisión y onlíne, que incluyen videos, banners y en formato rich media. Mida de que manera los anuncios captan y retienen la atención.

    Read more

Related Insights

  • 02.07.2020

    Infographics

    Las expectativas de los CMO caen a niveles de 2008

    El estudio reúne las opiniones de directores de Marketing en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, ...

  • 04.06.2020

    Infographics

    COVID-19: comparativa mercados europeos

    Los principales mercados de nuestro entorno presentan signos de recuperación. En algunos casos, creciendo notablemente en valor durante estas últimas ...

  • 04.06.2020

    Infographics

    Covid-19: Evolución bienes tecnológicos de consumo España

    El total mercado de bienes tecnológicos de consumo en España crece en la semana 20 un +11% en valor frente al mismo periodo de 2019, primeros ...

View all Insights