Headline: GfK Travel Solutions

Subheadline: Embrace technology, offer experiences and deliver sustainability

The Travel and Hospitality sector continues to evolve at pace as technological developments reveal new opportunities in an already complex and fragmented market. Actionable insights are key to staying ahead of the game, focusing on the right market intelligence to help address the key trends and challenges the sector faces:

Sustainability and managing the carbon footprint: We are all travelling more, but how can we balance this and look after the environment at the same time? How important is this for our customers?
Artificial Intelligence: Expected by the industry to have by far the biggest impact of all new technologies, how is our investment working? Is it delivering?
Seamless continuity across all booking channels and devices: Essential to simplify the user experience. Is our brand and product portfolio present on all channels? Are we reaching all our target audience?
Optimizing the product mix: How can we ensure we offer the right product mix by destination to deliver on consumer demand?
Understanding impact of topical news on the industry: How are consumers reacting to specific events? How quickly do things change and return to normal?

With industry experts and a suite of solutions, we can help you understand the market better, identifying new opportunities and maximizing current trends across the whole purchase journey.

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GfK Point of Sales Tracking

Herramienta de comparación de seguimiento de productos que determina la cuota de mercado y el rendimiento de la marca. Datos del minorista y del distribuidor. Información periódica sobre puntos de venta en todos los canales pertinentes.
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GfK Demand Forecasting

Predicciones de ventas exactas y a tiempo con el objetivo de conocer la demanda actual y futura para los dispositivos tecnológicos. Basado en los datos de los puntos de venta de GfK y de los expertos locales.
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GfK Distribution and Supply Chain Management

El análisis de datos en directo y las alertas en la cadena de suministro utilizando datos de distribución y productos, puntos de venta a nivel SKU y predicciones de ventas para Europa, Medio Oriente y África, EE. UU., Latinoamérica y Asia-Pacífico (+ 18 estados indios).
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GfK Key Account Data

We integrate named retailers performance into POS reporting to allow manufacturers to compare performance to optimize trade spend. Covers all brands and models listed.
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Life@GfK

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GfK facts and figures

GfK Travel Solution

Headline: GfK Travel Solutions

Subheadline: Embrace technology, offer experiences and deliver sustainability

Related Products

GfK Point of Sales Tracking

GfK Demand Forecasting

GfK Distribution and Supply Chain Management

GfK Key Account Data

Related Insights

Las expectativas de los CMO caen a niveles de 2008

COVID-19: comparativa mercados europeos

Covid-19: Evolución bienes tecnológicos de consumo España

Marketing

Ventas

Precios

Producto

Gestión de categorías

Cadena de suministro

Inteligencia empresarial

Tecnología y bienes duraderos

Comercio minorista

Medios de comunicación y entretenimiento

Bienes de consumo

Automoción

Servicios financieros

Inteligencia de mercado y minorista

Información de marcas

Marketing and Sales Effectiveness

Inteligencia de consumidores y compradores

Medición de medios