The GfK Marketing Mix Evaluator provides a deep understanding of the sales impact of marketing campaigns. We deliver the key metrics that advertisers and inventory owners need to assess the success of their campaigns.
The analysis reveals the short-term sales impact generated by single campaign elements, the effect of combining media on returns, and breaks out that impact by different target groups. You’ll be able to drill down into the detail of the individual elements of your campaigns to fully analyze the success and impact of your campaign:
Audience
Channel effectiveness
Sales impact
Brand impact
Campaign impact
Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness
GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.
Una sola fuente de análisis del rendimiento de las campañas multicanal en distintos dispositivos para maximizar todos los elementos de una estrategia de marketing. Vínculos a adquisiciones reales. Ofrece indicadores clave de rendimiento comparables.
Realice pruebas previas de anuncios en banners digitales y video para optimizar las campañas. Compare los anuncios en televisión y onlíne, que incluyen videos, banners y en formato rich media. Mida de que manera los anuncios captan y retienen la atención.