Research Analyst



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Key Tasks & Responsibilities

  • Project management of media studies (questionnaire design, analysis and reporting)
  • Prepare and work on reports based on quantitative survey results
  • Prepare reports on media ratings/reach metrics using the company’s proprietary TV and media software
  • Liaise with external fieldwork agencies and international measurement auditor
  • Liaise with clients on regular quality reports, queries, survey progress, etc.

Skills and Personal Attributes

  • Strong numeracy, excel and SPSS skills, enjoys working on data, logics and statistical modelling
  • Interest in digital media evolvement and digital media measurement 
  • Proficient in SPSS (working on syntax), R, Excel, Powerpoint
  • Good written and verbal communications skills
  • Team player, self-motivated and ability to work independently

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 17 days ago

City: Singapore

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00007560