The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.
As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.
Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
Eduard Held, head of products at PERILS
Globally trusted by businesses big and small empowering them with the best decisions for their business
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read moreAccurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Read more15.11.2021
News
GfK's Map of the Month for November shows the regional distribution of purchasing power in Europe in 2021.
28.10.2021
News
GfK has released its Europe Map Edition 2021/2022, which includes thousands of updates to the previous year’s edition.
25.10.2021
News
GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
23.06.2021
White papers
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
01.10.2021
Webinars
Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
30.09.2021
Webinars
Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.
20.09.2021
Videos
Watch the replays of our virtual event. We gathered industry experts to discuss the data, knowledge and technology that delivers relevant, actionable insights that drive sustained growth.