The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.
As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.
Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
Eduard Held, head of products at PERILS
Globally trusted by businesses big and small empowering them with the best decisions for their business
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read more19.05.2022
News
GfK’s Map of the Month for May shows the regional distribution of consumer spending for vegetarian meat substitutes in Germany.
13.05.2022
Blog
Looking to stop deceleration in the consumer technology & durables sector?
09.05.2022
Blog
In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
12.10.2021
White papers
This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
23.06.2021
White papers
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
26.04.2022
Webinars
How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!
31.03.2022
Webinars
Watch now the free recording of our GfK webinar and learn more about the highlights, new features and applications of our geomarketing software.
25.02.2022
Webinars
Listen to our free on-demand webinar. Plan with confidence based on expert insight on the state of the consumer technology and durables market.