Geomarketing, Geotargeting & Consumer Profiling Data Insights

Make smart decisions – be geotastic

The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.

Geomarketing helps you answer key questions, such as

Where can I generate the most turnover?
Where is my target group most concentrated?
Where do I have a strong or lacking market presence?

Such geospatial insights make it possible to develop new potential and adopt a better position in the market.

Geomarketing products

As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.

retailer network as well as competitor locations. To do this, we import our locations into RegioGraph to geocode and integrate this data in our map materials. This geodatabase serves as the foundation of our analyses of locations and distribution areas, among other things.

Wolfram Gräber, Tobias Schlegel, location analysis and market research division of EURONICS Deutschland eG
As a globally adopted standard for the exchange of insurance data, CRESTA zones play a critical role in both assessing risk and communicating insights. GfK's proven cartographic expertise and high-quality geodata ensure that this important product meets the evolving demands of the insurance industry.

Eduard Held, head of products at PERILS

Globally trusted by businesses big and small empowering them with the best decisions for their business

Related Products

Related Insights

White papers

Webinars and videos

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  Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
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- GfK Key Account Data
  
  Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
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- GfK Demand Forecasting
  
  Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
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- 26.11.2021
  
  Events
  
  Insight Summit Poland 2021
  
  Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 and get the information that will help you to achieve better business results.
  
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- 24.11.2021
  
  Reports
  
  State of Consumer Technology and Durables Report
  
  Consumer and market intelligence to shape your 2022 business strategies
  
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- 23.11.2021
  
  Webinars
  
  Talking Tech: The full 2021 Black Friday download
  
  Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
  
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- 25.08.2021
  
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  Pricing and promotion in 2021: Six steps to success in Q4
  
  Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
  
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- 23.06.2021
  
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  Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
  
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- 17.02.2021
  
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  The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?
  
  Explore the key developments of E-Commerce in FMCG and how this affects retailers.
  
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- 23.11.2021
  
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  Talking Tech: The full 2021 Black Friday download
  
  Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories
  
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- 01.10.2021
  
  Webinars
  
  Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream
  
  Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content
  
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- 30.09.2021
  
  Webinars
  
  Talking Tech: Balancing sustainability and purpose with performance
  
  Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.
  
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Geomarketing

Make smart decisions – be geotastic

Geomarketing products

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GfK Market Intelligence: Sales Tracking

GfK Key Account Data

GfK Demand Forecasting

Insight Summit Poland 2021

State of Consumer Technology and Durables Report

Talking Tech: The full 2021 Black Friday download

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Talking Tech: The full 2021 Black Friday download

Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

Talking Tech: Balancing sustainability and purpose with performance