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Press Releases

Here you can find the latest press releases. View all press releases

    • 10/24/18
    • Retail
    • South Africa
    • English

    SA brands start the countdown to Black Friday 2018

    It's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With only a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. So, what are the key factors likely to have a bearing on this event and what should we expect in 2018?
    • 09/27/18
    • Retail
    • South Africa
    • English

    South Africans browse on their smartphones, then purchase in a store

    South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming". A recent GfK South Africa report indicates that 58% of shoppers bought a product in-store after seeing it online, a phenomenon known as "webrooming".
    • 09/10/18
    • Technology
    • South Africa
    • English

    Smartphones and panel TVs lift SA’s consumer tech market in Q2 2018

    Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018, boosted by a 16% rise in the telecommunications sector and a 17,4% increase in small domestic appliances.
    • 08/08/18
    • Retail
    • South Africa
    • English

    Brands should add to working moms' sense of wellbeing

    With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. GfK South Africa’s Consumer Life 2018 research reveals that half of middle-class digitally connected South African mothers (LSM 6 to 10) work full-time, while another 10% work part time. 
    • 06/18/18
    • -INDUSTRIES
    • -SOLUTIONS
    • South Africa
    • English

    Online sales of technical consumer goods soar as SA seek bargains

    E-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year. This means they have nearly doubled their share of the market since 2015, according to GfK South Africa's new report, E-commerce 360: Navigating the Technical Goods E-Commerce Market in South Africa.
    • 06/05/18
    • South Africa
    • English

    Smartphones sales show resilience in slow quarter for SA consumer tech sales

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 05/02/18
    • Media and Entertainment
    • South Africa
    • English

    ViewScape study: Linear broadcasting’s share of screen time shrinks in SA

    GfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits.
    • 04/18/18
    • Retail
    • South Africa
    • English

    The ‘ennial tribes: understanding Generation Y and Generation Z South Africans

    South Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. Rachel Thompson, Insights Director at GfK South Africa, sheds some light on the 'ennial tribes.
    • 03/15/18
    • -INDUSTRIES
    • Technology
    • South Africa
    • English

    Smartphones shine in a difficult year for SA’s consumer technology sector

    Smartphone unit sales in South Africa climbed by around 21% in 2017, even as South Africans reduced their spending in most categories of the consumer technology market. Storage, media streaming device, and speaker retail sales also saw healthy growth last year, while tablet computer, desktop computer and mobile computer sales experienced sharp declines.
    • 02/01/18
    • Retail
    • South Africa
    • English

    Five consumer spending trends to watch out for in 2018

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 01/15/18
    • -INDUSTRIES
    • Retail
    • South Africa
    • English

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 12/07/17
    • Technology
    • South Africa
    • English

    Consumer electronics sales soar in South Africa during Black Friday week

    South African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%.
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