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Press Releases

Here you can find the latest press releases. View all press releases

    • 05/02/18
    • Media and Entertainment
    • South Africa
    • English

    ViewScape study: Linear broadcasting’s share of screen time shrinks in SA

    GfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits.
    • 04/18/18
    • Retail
    • South Africa
    • English

    The ‘ennial tribes: understanding Generation Y and Generation Z South Africans

    South Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. Rachel Thompson, Insights Director at GfK South Africa, sheds some light on the 'ennial tribes.
    • 03/15/18
    • -INDUSTRIES
    • Technology
    • South Africa
    • English

    Smartphones shine in a difficult year for SA’s consumer technology sector

    Smartphone unit sales in South Africa climbed by around 21% in 2017, even as South Africans reduced their spending in most categories of the consumer technology market. Storage, media streaming device, and speaker retail sales also saw healthy growth last year, while tablet computer, desktop computer and mobile computer sales experienced sharp declines.
    • 02/01/18
    • Retail
    • South Africa
    • English

    Five consumer spending trends to watch out for in 2018

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 01/15/18
    • -INDUSTRIES
    • Retail
    • South Africa
    • English

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 12/07/17
    • Technology
    • South Africa
    • English

    Consumer electronics sales soar in South Africa during Black Friday week

    South African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%.
    • 11/21/17
    • Technology
    • South Africa
    • English

    Smartphone sales in SA rise 28% as average selling price falls

    South African smartphone sales climbed 28% year-on-year to 3 million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point of sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones.
    • 10/10/17
    • South Africa
    • English

    Capturing the Generation Z opportunity

    South Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value.
    • 09/27/17
    • Technology
    • South Africa
    • English

    Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

    Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom.
    • 05/24/18
    • Retail
    • Consumer Goods
    • Global
    • English

    Slight decline in consumer climate in Germany

    Findings of the GfK Consumer Climate Study for May 2018
    • 05/22/18
    • Press
    • Fashion and Lifestyle
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Stationary retail in Europe to grow by 2.1 percent in 2018

    GfK anticipates a 2018 nominal turnover growth of +2.1 percent for stationary retail in the 28 EU member states. But trends within the individual countries under review vary widely.
    • 05/09/18
    • Technology
    • Global
    • English

    Wireless audio equipment still highly demanded in Germany

    GfK's findings on the German audio market
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