Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Press room

Welcome to the Press Room. Find here press releases about GfK's offering, selected market research findings, corporate news and more. 

If you are a journalist and have an inquiry, would like to be added to our distribution lists, or would like to get in touch with a topic expert of GfK, please contact the PR team by phone or email. Our team will be happy to assist you.

Press Releases

Here you can find the latest press releases. View all press releases

    • 10/10/19
    • Media and Entertainment
    • South Africa
    • English

    Black Friday is a blockbuster event for the South African technical goods retail sector

    With less than two months to go before Black Friday (November 29), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second biggest retail month for the technical and durable goods sector on the back of Black Friday shopping.
    • 09/30/19
    • Retail
    • South Africa
    • English

    Six reasons tech and durable brands need a 360° view of their retail partners’ business

    To stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships. That demands that you gain a 360° view of your retail partners' business - not just how your products sell in their stores, but also how competitors perform. With access to precise data for individual retailers, you can collaborate with them as an informed partner.
    • 09/20/19
    • Retail
    • South Africa
    • English

    Health innovation is an opportunity for South African brands across multiple industries

    With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. Rachel Thompson, Insights Director at GfK South Africa, writes that the GfK Consumer Life study pinpoints three major trends. These developments do not only affect health-related brands such as pharma, medical aid, private health and wellness companies. They also create threats and opportunities for brands in categories as diverse as consumer tech, food & beverages, entertainment and domestic appliances.
    • 09/04/19
    • Consumer Goods
    • South Africa
    • English

    GfK findings for the global Technical Consumer Goods

    The global market for Technical Consumer Goods (TCG), excluding North America, remained static to deliver a total market value of €1.01 trillion. GfK expects TCG global sales growth rate of -0.2 percent for the full year 2019. However, the significance of experiences driving purchases and powering the one trillion euro market is becoming more important. These are GfK's findings for the global TCG market to be released at IFA 2019 in Berlin.
    • 08/27/19
    • -INDUSTRIES
    • Technology
    • South Africa
    • English

    South African smartphone revenues grow 3.9% in Q2 2019 - GfK point of sales data

    Smartphone revenues grew 3.9% year-on-year in the second quarter of 2019 and unit sales dropped 4.9% to just under 3 million units in the same timeframe, continuing the same trend seen in the previous two quarters. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew at around 1.3% compared to the same quarter in 2018.
    • 07/16/19
    • -INDUSTRIES
    • South Africa
    • English

    GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase

    GfK South Africa has launched its Consumer Journey solution, one of the first offerings in the local market to give brands and retailers in the technical goods and consumer durables industries a complete view of the online and offline consumer path to purchase. GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions.
    • 07/01/19
    • South Africa
    • English

    Busting the gaming stereotype

    Rachel Thompson, Insights Director at GfK South Africa, looks into gamers in South Africa. She shares findings and insights from GfK's Consumer Life study, which shows that playing games today spans generations and genders. The article also includes some pointers for brands seeking to tap into the spending power of this leading-edge consumer segment.
    • 05/28/19
    • South Africa
    • English

    Smartphone revenues grow 3% in Q1 2019 - GfK point of sales data

    Smartphone unit sales in South Africa declined by about 7% year-on-year in the first quarter of 2019, while the value of the smartphone market climbed nearly 3% to around R8.6 billion as shoppers splashed out on higher-end models with larger screen sizes. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew 1.6% compared to the same quarter in 2018.
    • 04/29/19
    • -INDUSTRIES
    • South Africa
    • English

    Ways digital technology is reshaping needs & expectations of SA’s young consumer

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
    • 04/16/19
    • -INDUSTRIES
    • Media and Entertainment
    • Media Measurement
    • South Africa
    • English

    A complex, multi-layered video ecosystem is taking shape in SA

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
    • 02/21/19
    • South Africa
    • English

    South African smartphone sales rise 7.2% in 2018

    An overview of the performance of the South Africa technical consumer goods market during the fourth quarter of 2018.
    • 01/21/19
    • Retail
    • South Africa
    • English

    Brand trends for 2019: winning consumer trust in a toxic climate

    From data breaches to fake news to state capture to corporate failures, issues of trust and transparency ruled the headlines in South Africa and the rest of the world throughout 2018. As we move into 2019, the central challenge brands will wrestle with is that of embracing new roles and business models that build trust with consumers and drive mutual value for company and consumer. Rachel Thompson, Insights Director at GfK South Africa outlines some of the trends we expect to shape the year to come.
General