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    • 02/21/19
    • South Africa
    • English

    South African smartphone sales rise 7.2% in 2018

    An overview of the performance of the South Africa technical consumer goods market during the fourth quarter of 2018.

  • Brand trends for 2019: winning consumer trust in a toxic climate
    • 01/21/19
    • Retail
    • South Africa
    • English

    Brand trends for 2019: winning consumer trust in a toxic climate

    From data breaches to fake news to state capture to corporate failures, issues of trust and transparency ruled the headlines in South Africa and the rest of the world throughout 2018. As we move into 2019, the central challenge brands will wrestle with is that of embracing new roles and business models that build trust with consumers and drive mutual value for company and consumer. Rachel Thompson, Insights Director at GfK South Africa outlines some of the trends we expect to shape the year to come.

  • SA’s new generation of dads are cool, committed and in charge
    • 12/14/18
    • Retail
    • South Africa
    • English

    SA’s new generation of dads are cool, committed and in charge

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on online interviews with a representative sample of connected, urban South African consumers.

  • Black Friday 2018: Smartphone sales growth stalls while panel TVs soar
    • 12/12/18
    • Technology
    • South Africa
    • English

    Black Friday 2018: Smartphone sales growth stalls while panel TVs soar

    South Africa's technical consumer goods market enjoyed a boost from strong sales of telecom devices in the third quarter of 2018, with smartphone sales rising by around 16% to 3.15 million units in Q3 of 2018 compared to the same quarter last year and smartphone revenues expanding by 19% over the same period. The overall technical goods market grew in value by 6.9% for Q3 2018 when compared to Q3 2017.

    Author: Kali Moahloli, Commercial Head for Market Insights at GfK South Africa.

  • SA smartphone unit sales rise 16% in Q3 2018
    • 11/21/18
    • South Africa
    • English

    SA smartphone unit sales rise 16% in Q3 2018

    South Africa's technical consumer goods market enjoyed a boost from strong sales of telecom devices in the third quarter of 2018, with smartphone sales rising by around 16% to 3.15 million units in Q3 of 2018 compared to the same quarter last year and smartphone revenues expanding by 19% over the same period. The overall technical goods market grew in value by 6.9% for Q3 2018 when compared to Q3 2017.

  • SA brands start the countdown to Black Friday 2018
    • 10/24/18
    • Retail
    • South Africa
    • English

    SA brands start the countdown to Black Friday 2018

    It's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With only a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. So, what are the key factors likely to have a bearing on this event and what should we expect in 2018?

  • South Africans browse on their smartphones, then purchase in a store
    • 09/27/18
    • Retail
    • South Africa
    • English

    South Africans browse on their smartphones, then purchase in a store

    South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming". A recent GfK South Africa report indicates that 58% of shoppers bought a product in-store after seeing it online, a phenomenon known as "webrooming".

  • Smartphones and panel TVs lift SA’s consumer tech market in Q2 2018
    • 09/10/18
    • Technology
    • South Africa
    • English

    Smartphones and panel TVs lift SA’s consumer tech market in Q2 2018

    Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018, boosted by a 16% rise in the telecommunications sector and a 17,4% increase in small domestic appliances.

  • Brands should add to working moms' sense of wellbeing
    • 08/08/18
    • Retail
    • South Africa
    • English

    Brands should add to working moms' sense of wellbeing

    With unemployment rising in South Africa and slow economic growth, our country’s households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. GfK South Africa’s Consumer Life 2018 research reveals that half of middle-class digitally connected South African mothers (LSM 6 to 10) work full-time, while another 10% work part time. 

  • Online sales of technical consumer goods soar as SA seek bargains
    • 06/18/18
    • -INDUSTRIES
    • -SOLUTIONS
    • South Africa
    • English

    Online sales of technical consumer goods soar as SA seek bargains

    E-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year. This means they have nearly doubled their share of the market since 2015, according to GfK South Africa's new report, E-commerce 360: Navigating the Technical Goods E-Commerce Market in South Africa.

  • Smartphones sales show resilience in slow quarter for SA consumer tech sales
    • 06/05/18
    • South Africa
    • English

    Smartphones sales show resilience in slow quarter for SA consumer tech sales

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.

  • ViewScape study: Linear broadcasting’s share of screen time shrinks in SA
    • 05/02/18
    • Media and Entertainment
    • South Africa
    • English

    ViewScape study: Linear broadcasting’s share of screen time shrinks in SA

    GfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits.