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Smart Insights: Fashion and Lifestyle

The fashion and lifestyle industry faces just about every challenge going: from demand driven Omni-channel retailing that puts customer loyalty under pressure, to how to best optimize your distribution, or improve the ‘stickiness’ to your brand with successful retail promotions and customer experiences.

To successfully tackle these challenges, fashion and lifestyle companies need a clear understanding of consumer attitude and behavior, as well as brand performance at every touch point.

Whether clothing, textiles or lifestyle products (such as sports goods, accessories, bags, sunglasses), GfK tracks consumer preferences, shopping behavior, purchase trigger points and brand experiences across all points of contact with your brand. Our fashion market researchers analyze this data to highlight areas that will produce the greatest increase in overall customer satisfaction and loyalty. And we identify clear actions to help you achieve growth within the fashion and lifestyle industry.

Home and Living

Molemo Moahloli
South Africa
+27 11 803 1300
Latest insights

Here you can find the latest insights for fashion and lifestyle industry. View all insights

    • 07/06/17
    • Fashion and Lifestyle
    • Technology
    • Consumer Goods
    • FMCG
    • South Africa
    • English

    Turning browsers into buyers

    Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Do you understand your shoppers' path to purchase?
    • 06/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • South Africa
    • English

    Unpacking South African Millennials

    Marketers are familiar with the global definition of Millennials but few understand these consumers in the South African context. GfK gives you a lens into the South African's millennial.
    • 11/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
    • 10/29/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Molemo Moahloli
South Africa
+27 11 803 1300
General