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Smart Insights: Home and Living

Consumer goods retailers and manufacturers face a growing landscape of multi-channel savvy customers, who have an increasing desire and ability to research and compare products. 

In order to be successful, ‘home and living’ businesses (e.g. DIY / Home Improvement, Gardening, Lighting and Building, Furniture, Housewares, Sanitary) need to combine a full view of the major market trends with a granular understanding of consumer demand, purchasing behavior and key influencers.

We bring together Point of Sales tracking, innovative research methods, the ability to combine multiple, complex data sets and sharp industry analysis to explain what is happening at every touch point where shoppers interact with your brand, products or services.

By turning our deep market data and custom research into relevant business insights, we help you identify smart ways to maximize your competitive performance in the home and living industry.

Latest insights

Here you can find the latest insights for home and living industry. View all insights

    • 06/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • South Africa
    • English

    Unpacking South African Millennials

    Marketers are familiar with the global definition of Millennials but few understand these consumers in the South African context. GfK gives you a lens into the South African's millennial.
    • 07/27/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    1 in 4 people entertain guests at home either daily or weekly

    A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Global Study
    • Connected Consumer
    • Global
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.
    • 11/10/16
    • Home Appliances
    • Home and Living
    • Connected Consumer
    • Global
    • English

    Moving up the ladder: Connected Consumers invest to create their dream homes

    Home improvement is now a big trend. Find out what people in 22 countries answered when we asked them what home improvements they would most like to carry out.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Molemo Moahloli
South Africa
+27 11 803 1300
General