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GfK in South Africa

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK, South Africa

Offices in South Africa

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Latest insights

Here you can find the latest news, studies and publications from GfK South Africa.

View all insights from GfK South Africa

    • 07/16/19
    • South Africa
    • English

    GfK Smart Path blends POS data and consumer insights to offer a complete view of the path to purchase

    GfK South Africa has launched its Smart Path solution, one of the first offerings in the local market to give brands and retailers in the technical goods and consumer durables industries a complete view of the online and offline consumer path to purchase. GfK Smart Path combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions.
    • 07/01/19
    • South Africa
    • English

    Busting the gaming stereotype

    Rachel Thompson, Insights Director at GfK South Africa, looks into gamers in South Africa. She shares findings and insights from GfK's Consumer Life study, which shows that playing games today spans generations and genders. The article also includes some pointers for brands seeking to tap into the spending power of this leading-edge consumer segment.
    • 05/28/19
    • South Africa
    • English

    Smartphone revenues grow 3% in Q1 2019 - GfK point of sales data

    Smartphone unit sales in South Africa declined by about 7% year-on-year in the first quarter of 2019, while the value of the smartphone market climbed nearly 3% to around R8.6 billion as shoppers splashed out on higher-end models with larger screen sizes. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew 1.6% compared to the same quarter in 2018.
    • 04/29/19
    • South Africa
    • English

    Ways digital technology is reshaping needs & expectations of SA’s young consumer

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
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GfK, South Africa