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GfK in South Africa

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK, South Africa

Offices in South Africa

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Latest insights

Here you can find the latest news, studies and publications from GfK South Africa.

View all insights from GfK South Africa

    • 10/10/19
    • Media and Entertainment
    • South Africa
    • English

    Black Friday is a blockbuster event for the South African technical goods retail sector

    With less than two months to go before Black Friday (November 29), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second biggest retail month for the technical and durable goods sector on the back of Black Friday shopping.
    • 09/30/19
    • Retail
    • South Africa
    • English

    Six reasons tech and durable brands need a 360° view of their retail partners’ business

    To stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships. That demands that you gain a 360° view of your retail partners' business - not just how your products sell in their stores, but also how competitors perform. With access to precise data for individual retailers, you can collaborate with them as an informed partner.
    • 09/20/19
    • Retail
    • South Africa
    • English

    Health innovation is an opportunity for South African brands across multiple industries

    With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. Rachel Thompson, Insights Director at GfK South Africa, writes that the GfK Consumer Life study pinpoints three major trends. These developments do not only affect health-related brands such as pharma, medical aid, private health and wellness companies. They also create threats and opportunities for brands in categories as diverse as consumer tech, food & beverages, entertainment and domestic appliances.
    • 09/04/19
    • Consumer Goods
    • South Africa
    • English

    GfK findings for the global Technical Consumer Goods

    The global market for Technical Consumer Goods (TCG), excluding North America, remained static to deliver a total market value of €1.01 trillion. GfK expects TCG global sales growth rate of -0.2 percent for the full year 2019. However, the significance of experiences driving purchases and powering the one trillion euro market is becoming more important. These are GfK's findings for the global TCG market to be released at IFA 2019 in Berlin.
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GfK, South Africa