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GfK in South Africa

Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Because people who know best lead the way. That’s why GfK means Growth from Knowledge.

GfK, South Africa

Offices in South Africa

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Latest insights

Here you can find the latest news, studies and publications from GfK South Africa.

View all insights from GfK South Africa

    • 05/28/19
    • South Africa
    • English

    Smartphone revenues grow 3% in Q1 2019 - GfK point of sales data

    Smartphone unit sales in South Africa declined by about 7% year-on-year in the first quarter of 2019, while the value of the smartphone market climbed nearly 3% to around R8.6 billion as shoppers splashed out on higher-end models with larger screen sizes. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew 1.6% compared to the same quarter in 2018.
    • 04/29/19
    • -INDUSTRIES
    • South Africa
    • English

    Ways digital technology is reshaping needs & expectations of SA’s young consumer

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
    • 04/16/19
    • -INDUSTRIES
    • Media and Entertainment
    • Media Measurement
    • South Africa
    • English

    A complex, multi-layered video ecosystem is taking shape in SA

    An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
    • 02/21/19
    • South Africa
    • English

    South African smartphone sales rise 7.2% in 2018

    An overview of the performance of the South Africa technical consumer goods market during the fourth quarter of 2018.
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