Today’s retail environment is complex: Physical stores serve to trigger purchases, deliver a great product experience and facilitate information seeking – all at once. Brands face constant pressure to offer the right range, price, promotions and overall experience in store.
For tech and consumer durables manufacturers understanding your in-store reality has never been more business critical, but often there's no clear picture of what’s happening in-store, which means it’s difficult to know if your investment in in-store trade marketing activities are paying off.
That’s why we’ve developed In-store Intelligence. It answers Trade Marketing and Sales Managers’ key business questions on the status quo and sales impact of in-store execution, campaign compliance, product positioning and pricing and supports trade marketing budget planning.
This helps you to understand your in-store reality with a true end-to-end view of trade marketing performance, from shelf to sale.
How it works:
Our unique combination of in-store and sales data empowers brand owners with valuable metrics to diagnose in-store execution. By quantifying product facings, positioning on shelf and branding, key insights can be gathered to optimize retail space, merchandising planning and strategy.