Technology & Durables

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.

Capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement.

Capture what your audience is reading across all published media with GfK Published Media Measurement.

Pioneering techniques of radio measurement, providing mobile metering technologies and advanced hybrid methodologies to support advertising.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Identify, aggregate and analyze "dark" marketing campaigns across the digital and social media ecosystem. Track highly targeted ads invisible to the wider public and optimize your campaigns in real time.

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Detailed, standardized, accurate & up-to-date product information distributed worldwide to leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.