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GfK Spex Retail

We build accurate and comprehensive product data catalogs, using our global retail panels. These catalogs are ideal for retailers, online shops and portals, wholesalers and many more businesses

What it is

Our standardized product data is ideal for integration into your local database applications. ​Using data captured from our representative retail panels from around the world, we give you a complete overview of all products sold from popular assortments:

  • information technology (IT)
  • consumer electronics
  • household appliances
  • office machines and supplies
  • photography and imaging products
  • telecommunications
  • do-it-yourself (DIY)
  • gardening
  • …and many more categories

Covering all active products in the marketplace, including new releases, our service gives you all the data you need in one easy-to-access source. We also provide tools that help you understand the full landscape for the markets you are selling in.

How it works

We create each product datasheet with detailed and standardized technical specifications for accurate product representation. We also update the catalogue daily, so you'll never miss out on the latest product releases.

Benefits

In addition to this, we use EAN codes and Manufacturer Part Numbers to identify products, which allows easy integration into your internal systems. You also have the option of pulling the product information directly from our database by using web services.

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