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GfK Spex Channel

We collate detailed and standardized technical specifications, for accurate product representation. This is built from distributor product catalogs and customer requests. Ideal for channel partners, such as retailers, distributors, resellers and wholesalers

What it is

Covering millions of products, we give you standardized, accurate and up-to-date product data, product images, merchandising data and rich content for:

  • consumer electronics
  • data capture & AIDC
  • household appliances
  • information technology (IT)
  • office machines, supplies and furniture
  • professional imaging and photography
  • telecommunications

How it works

We deliver our data either in raw, bulk files, for local integration into your database, or loaded into e-commerce applications, via our hosted servers and web services.

Benefits

Our flexible subscription packages let you choose the specific benefits that match your business needs, whether you are global or local. We cover resellers, solution providers, comparison shopping engines, online retailers, e-commerce websites, value-added-resellers, manufacturers and enterprise customers.

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Related Insights

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    Spex Channel Podcast

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    The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...

  • 12/14/2020

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    A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.

  • 12/03/2020

    Spex Channel Webinars

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    GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...

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