Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?
A single source, easy-to-use and comprehensive standardized product data catalogs and new releases sold in the US market. Includes product datasheets, EAN and MPN numbers.
Detailed, standardized, accurate & up-to-date product information for channel partners-retailers, distributors, resellers and wholesalers. Raw data or bulk files. US only.
We aggregate and synthesize sales, unit values and ASP at SKU level for hundreds of brands in our huge global POS database, to deliver up-to-date product demand data.