The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:
GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.
Actionable insights at all stages of the decision-making process
01/20/2021
Podcast
The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...
12/14/2020
Podcast
A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
12/03/2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...
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