logo
search
EN-US

GfK Consumer Journey

Decode the purchase decision-making process Sub-heading: Maximize your opportunities to drive sales at every touchpoint and channel

The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:

  • Understand and profile your customers
  • Stimulate demand with tailored communications
  • Optimize visibility in the marketing channel mix
  • Provide the most superior product experience

Empower marketing, sales, product and category management

GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.

Actionable insights at all stages of the decision-making process

  • Trigger: What purchase motivations and needs drive sales?
  • Research: What channels and touchpoints are used? Which should I focus on?
  • Purchase: What information drives purchase decisions? What details do I need to provide?
  • Post-purchase: How do consumers experience my product? What follow-up actions are a priority?

Related Products

  • GfK Consumer Life

    A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

    Read more
  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Geomarketing

    Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

    Read more

Related Insights

  • 01/20/2021

    Consumer Journey Podcast

    Trends to watch: Health & wellness

    The global pandemic has put a new spin on the new year's wellness craze. Learn about increasing health concerns over safety, how consumers are ...

  • 12/14/2020

    Consumer Journey Podcast

    Emerging shopping trends: What to watch

    A look into emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.

  • 12/03/2020

    Consumer Journey Webinars

    Starting strong in 2021: Insights to guide tomorrow's strategies

    GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye ...

Show all insights